Mitchell 1 SocialCRM shop marketing service adds ‘Lost Customer’ email feature

Poway, Calif.—Mitchell 1 has enhanced its SocialCRM shop marketing service by adding a new feature that gives automotive repair shops the ability to recover “lost customers” by automatically sending promotion emails to any consumers that have been away from their shop for more than 12 months.

“Every year, repair shops lose more than 20 percent of customers for various reasons, and most shops have no idea a customer is gone until it’s too late. The longer they stay away, the less likely it is that they will ever be back,” said Brian Warfield, senior product manager, Mitchell 1. “The good news is that shops have pre-existing relationships with their customers based on previous visits. To leverage this advantage, the new SocialCRM ‘lost customer’ email feature helps shops stay in touch with customers and reminds them to bring their vehicle back when they need service.”            

Shops can modify the number of months that they consider a customer as “lost.” The email includes an appointment request button and a link to the customer’s vehicle service history. Because perceived indifference by the business is one of the leading reasons that shops lose customers, shop owners have the option to offer a coupon with a discount to let customers know that they are appreciated.

The “lost customer” email is the latest addition to the SocialCRM library of automated “smart emails” included with the SocialCRM service at no additional cost. Other smart emails include customer welcome, thank-you, service reminder, timing belt reminder, state inspection reminder, recommendations and review invitation emails.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.