Award-winning app delivers immediate parts information to mobile devices

Las Vegas—, an online catalog that provides the aftermarket with access to parts information, was announced the winner in the “Work Smart” category of AAPEX New Product Showcase Awards in November in Las Vegas for its mobile app, ShowMeTheParts-Mobile.


“Service techs can get the most up-to-date product information in a mobile environment,” said Jay Wright, president of “The uniqueness of it is that it’s a mobile app that will run on any Apple, Android, and newer Blackberry devices. It’s based on technology, database, and interface.”


Ron Garand, vice president, said technicians can do everything they can do at their workstation right from their mobile devices: interchange parts using 4.2 million interchanges and find applications for more than 850,000 part numbers.


“With a few touches to select a vehicle’s year, make, and model, users can access detailed listings of replacement parts for every car sold in the U.S. and Canada from 1911 to 2012,” he said.


Wright said the company’s “claim to fame” is that when a manufacturer sends ShowMeTheParts its data it’s posted on the website for use between 24 to 48 hours. The app is free, he added.


A manufacturer can also put a QR code on a product box, which can be scanned with the phone, and the user can be taken directly to its website where part’s images and applications can be viewed, as well as specific part-related information, Wright said.


“When the QR code is scanned, our database is referenced and the user is then directed to the manufacturer’s site and the specific product page.”


Wright said that often, with most companies, when a QR code is scanned, it will take the user to a company’s general website — what ShowMeTheParts is doing is taking it one step farther and delivering them right to a specific part number, Wright said.


“I had someone today who said he owned numerous parts stores and kids come in with their iPhones and locate a part with the mobile app before he can at the counter,” he said.


“This won’t replace everything that goes on at the counter, but it’s another tool people can use to find their information,” Wright said. “We have about nine manufacturers who are using the mobile app, and we have 175 manufacturers on ShowMeTheParts.”


Since its inception, ShowMeTheParts and branded sites have amassed more than 17 million visits and now includes more than 46 million applications covering over 2,600 part types based on September numbers, Garand said.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.