Northern California

SONOMA, Calif. (Oct. 10, 2018) – Sonoma Raceway President and General Manager Steve Page has been selected as one of three finalists for the 2018 Comcast Community Champion of the Year Award, an annual award created to recognize the philanthropic efforts of individuals within the NASCAR industry. ...
Hans Art started Hans Art Automotive in San Francisco after working on a 1955 Pontiac for a friend. Today, he relies on training, customer education and diagnostic prowess.
San Francisco—The hair might be gone, but the passion is still there. Hans Art, the owner at Hans Art Automotive has seen the industry change in several dramatic ways since he opened his doors in 1970, but this “old hippy” said many of the most important things are still the same. By staying on top...
Owner Walee Gon at Faxon Garage’s business has grown continually by retaining his technicians and finding customer-centric service advisors.
San Francisco—By accessing a wide range of informational tools and working hard to find and hire people that share his passion for customer service, Walee Gon, the owner of Faxon Garage, has watched his business grow and hitting better numbers every year. Gon, 47, immigrated to the U.S. from China...
The crew at Simply Superior Auto Body repairs 40-50 cars every month. At the far right is owner Rich Lezcano.
Concord, Calif.—Rich Lezcano is a “big picture” guy, and that’s why the owner of Simply Superior Auto Body is always looking at what is coming next for his business and the industry. While focusing on performing quality repairs and stressing customer service, Lezcano is preparing for 10-15 years...
Sacramento, Calif.—The California green vehicle market continues to experience growth throughout the state, especially with increasing electric vehicles sales, which now make up 3.1 percent of total new vehicle sales year to date, an increase from 2.4 percent this time last year. However, according...
Special speaker Fred Gruner of NVIDIA and ASCCA Connected Car Committee member (far right), answers a question from the audience during the Q&A session.
El Cajon, Calif.— Imagine 15 years from now, when 80-90 percent of vehicles sold will have some sort of autonomous system that will be highly integrated, and systems will be complicated and difficult to debug problems. “People will want experts who specialize in self-driving systems,” said Fred...
Hanson Distributing has acquired Valley Auto Parts in City of Industry.
Big O Tires recognized Chris Monteverde, a multi-store owner in Northern California, as one of its 2017 Franchisees of the Year. Monteverde invests in his locations and his associates and he said he training is essential for continual growth and has a dedicated training room for associate...
SONOMA, Calif. (Sept. 27, 2018) — The Classic Sports Racing Group’s 15th annual Charity Challenge Vintage Car Races at Sonoma Raceway promises to showcase some of the finest vintage race cars all in the name of charity, Oct. 6-7. Nearly 300 vintage race cars will hit the track for a full weekend of...
Palm Beach Gardens, FL – September 27, 2018 –  Big O Tires franchisee Chris Monteverde was honored on September 5 by the International Franchise Association (IFA) with its annual Franchisee of the Year Award. “IFA is proud to recognize Chris Monteverde for his extraordinary story and success,” said...
1936 Pontiac Sedan, “Pindian,” winner of the Goodguys Most Beautiful Street Rod presented by BASF at the Goodguys West Coast Nationals on Saturday, August 25, 2018 in Pleasanton, CA.
The recent Goodguys West Coast Nationals Show Presented by BASF at the Alameda County Fairgrounds in Pleasanton, Calif. had a slew of award-winning cars present, including the crowned "America’s Most Beautiful Street Rod." Robert Anderson’s 1936 Pontiac sedan “Pindian,” was awarded Goodguys Most...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.