BASF Presents Goodguys West Coast Nationals

What: BASF is the presenting sponsor at the Goodguys West Coast Nationals
Where: Alameda County Fairgrounds, Pleasanton, CA
When: Saturday, August 24-26
BASF will be the presenting sponsor of the 32nd Goodguys West Coast Nationals in Pleasanton, CA from August 24-26, 2018.
BASF will have a Glasurit tent, which will be located near BASF ambassador Roadster Shop’s booth, where a BASF team will be available to highlight their Refinish portfolio for collision shops and custom builders.
Color Ideation will be a focus as a service offered to BASF builders, both professional and amateur. This custom color creation process has been used on vehicles like the award-winning 1940 Ford convertible “Lucille” built by Goolsby Customs, as well as the Roadster Shop Camaro and Greening Automotive Ford Maverick, which will debut at SEMA 2018.
BASF, along with Goodguys, will also present the Goodguys America’s Most Beautiful Street Rod award on Saturday, August 25.
For more information about BASF Automotive Refinish, visit
About BASF Automotive Refinish
BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit
About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 18,200 employees in North America, and had sales of $17.9 billion in 2017. For more information about BASF’s North American operations, visit

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of €64.5 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at

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