Service King is set to open the 70,000-square-foot Milpitas collision repair center in the first quarter of 2016.Kevin Messa is the parts manager at the recently opened Future Ford of Clovis.From l., General Manager Randy Skates, Owner Steve Pleau, Mayor Pro Tem Nathan Masig and Mark Wexler from Ford Motor Company attended the ribbon-cutting in 2015 for the new Future Ford of Clovis.Future Ford of Clovis is 43,000 square feet with a parts inventory of approximately $900,000, which serves the Central Valley from Bakersfield to Merced.

Northern California People & Places - January 2016


Service King Collision Repair Centers recently hosted a hard-hat tour at its future Milpitas repair center where more than 100 guests attended. Service King is set to open the 70,000-square-foot collision repair center in the first quarter of 2016, and the event provided the company an opportunity to give industry leaders a first-hand look at its capabilities. Throughout 2015, Service King officials have renovated and outfitted the large facility with brand-new equipment, offices and machinery. The location, which will serve as the company’s largest in the state, will be located at 156 S. Milpitas Blvd. The facility will be outfitted with a grand glass entrance, covered parking for customers, on-site Enterprise Rental Service along with seven fully-furnished unassigned office spaces for use in developing relationships with dealerships and insurance partners across the community. The size of the location will allow Service King to service about 350 vehicle repairs each month. Service King’s future Milpitas location will serve as the company’s ninth in the Bay Area. Service King first opened collision repair centers in the Bay Area last year and has plans for future growth across the state of California.

The CAWA is accepting scholarship applications for 2016 for employees, children, family members and others interested in the auto care industry. The online application process allows students interested in aftermarket careers to submit one application each year online at and receive consideration for several scholarships. For more information, visit or contact CAWA Member Services at or 800-332-2292, ext. 6.  

The 65th annual Pebble Beach Concours d’Elegance raised more than $1.9 million for charity, it was announced at a recent luncheon honoring the charitable partners of the Concours. The Concours has now raised more than $21 million for charity over its 65-year history, making 2015 a milestone year for the internationally recognized event.

The Future Automotive Group opened Future Ford of Clovis in 2015, which is one of five Ford stores in the group, totaling nine with other makes. “The reason for the build was the loss of our main mechanic shop in 2011 due to a fire,” said Sara Fike Nowell, parts and service outside sales rep., Future Ford/Kia of Clovis. “After many years of careful consideration we built the newest, most modern dealership in Central California.” It is 43,000 square feet with an inventory of approximately $900,000, and its staff of more than 120 employees serves the Central Valley from Bakersfield to Merced. Parts Manager is Kevin Messa.

Assured Performance recently announced its 2016 Board of Directors for its Co-Op entity, which includes Kathy Mello, of TGIF Body Shop, in Freemont.  In accordance with its bylaws, the Co-Op Board of Directors is represented exclusively by body shop owners on behalf of more than 3,000 collision repair businesses across the U.S that are official Co-Op members. The Co-Op enables body shops to earn and receive rebates and special pricing on products and services such as Certified Rebate Reward Programs from participating auto makers along with various other vendors. Those rebates and rewards help to create a funding mechanism for shops, helping with continuous improvements necessary for shops to be successful, and further invest in the critical business needs that shops are facing now and in the future.

Kukui Corporation, a developer of marketing software solutions for automotive repair shops, has been named a Preferred Supplier of the Automotive Training Institute, one of the industry’s leading coaching and management consulting companies. As a Preferred Supplier, Kukui will become an affiliate on the ATI website along with other endorsed vendors. In exchange, Kukui will provide special pricing to ATI clients who subscribe to the company’s innovative software platform, which provides detailed data on how many leads a shop owner’s marketing channels are generating. “Our goal is to provide ATI clients with as many tools as possible to help them assess where to best allocate their marketing resources, so they can drive car count and increase sales,” said Kukui CEO Todd Westerlund. Since 1980, ATI has been helping shop owners achieve their dreams through honest coaching and integrity.  “Working together, Kukui and ATI can maximize the marketing efforts of their mutual clients by tracking and measuring programs and results,” said ATI’s National Account Manager Jim Silverman.

San Francisco-based SSF Imported Auto Parts signed an agreement with Norcross, Ga.-based German Auto Parts Inc. (GAP) to acquire substantially all its assets. GAP is a leading specialist WD for Mercedes-Benz and BMW parts with a strong focus on OE brand and quality. SSF currently has six warehouses along the West Coast and will build out GAP’s 50,000-square-foot facility into its East Coast distribution center. Thomas Beer, SSF’s CEO, said, “GAP is in every aspect the perfect partner for us. We have very similar philosophies and can now offer all our European car lines to GAP’s dedicated customer base. Since we are already shipping 40 percent of our volume across the country, the new DC will bring us closer to our customers while generating enormous efficiencies. GAP’s team is the best in the market when it comes to Mercedes and BMW and will become an important part of SSF.” It is anticipated that closing of the sale will take place early in the new year.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.