Northern California People & Places - October 2015


Dura-Bond, based in Carson City, announced the addition of Andre Moser as general sales manager. Recently he had been working as director of sales for the P-3 aviation specialty developing new products, writing technical manuals, and supervising domestic and international customer service. He will assist growing the rapidly expanding transmission segment of the business along with its core product lines. He is also an avid old car enthusiast building some elaborate unique street rods. Great automotive mechanical experience. “I look forward to having Andre join the Automotive Engine Parts Aftermarket,” said Chuck Barnett, owner, Dura-Bond Bearing Company.



CAWA Chair of the Board Ward Myers, of WORLDPAC, has appointed Herb Lieberman of the LKQ Corporation to the association’s board of directors. “The LKQ Corporation has been a longtime member and supporter of CAWA and we are pleased that Mr. Lieberman, as their representative, will be involved in the association’s leadership.” Currently, Lieberman is the LKQ Corporation’s representative to the Inter and Intra Trade Association and has held various positions and has been involved in many of the corporations internal functions. Prior to his time at LKQ Corporation, he was a partner in Lakenor Auto Salvage in Santa Fe Springs and since then has served on many association-related committees and boards.

As part of the MEMA Technology Initiative, MEMA is partnering with industry and technology leaders to launch a new event focused on the future of transportation: “Connected Mobility,” Monday, Oct. 26, through Wednesday, Oct. 28, in Santa Clara. MEMA and its four divisions – AASA, HDMA, MERA and OESA – will participate. It will focus on issues and topics that will help companies develop strategies around new paradigms created by connected vehicle, mobility, telematics and consumer-driven technologies. Registration and more details are available at

The Automotive Service Councils of California (ASCCA) announced Stacey Siqueiros, Ryan King, and Matthew Peralta have joined their association's growing events and communications teams to help ASCCA achieve their strategic objectives. Siqueiros joins ASCCA as the event and exposition manager; King is manager of communications; and Peralta is creative writer and publications manager. “I am delighted to add Stacey, Ryan and Matthew to our team,” said ASCCA Executive Director Gloria Peterson. “They each bring to the association experience that will enhance the organization and will serve ASCCA members well.”

Motorcar Parts of America (MPA) is the exclusive sponsor of the 2015 CAWA Annual Dinner Meeting at Caesars, in Las Vegas, Nov. 1. All proceeds from the event go to CAWA’s scholarship program. CAWA thanks MPA and its president and CEO, Selwyn Joffe, for their support. Contact Rodney Pierini at or 800.332.2292, ext. 1, for more information.

In memoriam: Jeff Stich, 56, of Concord, died Sept. 8, following an accident at Calistoga Speedway after falling off a quad bike. He was a pit crew member for the Damion Gardner racing team and owner of Clayton Valley Auto Service. Stich was also a member of ASCCA. Marlene Torres Sawers, his partner, posted the following on her Facebook page: “He loved racing and he passed away doing what he loved.”

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.