Northern California

SONOMA, Calif. (May 22, 2018) – An incredible collection of more than 300 cars will be on display in the paddock and on track when the Sportscar Vintage Racing Association (SVRA) returns to Sonoma Raceway for the Sonoma Historic Motorsports Festival, June 1-3. Racers and fans will enjoy this Gold...
SONOMA, Calif. (May 14, 2018) – North Bay students from 40 classrooms and clubs will take part in the 5th annual STEM Race Car Challenge, presented by Friedman’s Home Improvement. This curriculum-based program, a partnership with Sonoma Raceway, Kid Scoop News and Friedman’s Home Improvement,...
SONOMA, Calif. (May 15, 2018) – In recognition of the devastating wild fires that ravaged the North Bay in October, Sonoma Raceway will utilize its largest event weekend to support the theme “Sonoma Rising,” an initiative to honor those affected by the disaster, salute first responders and lend...
PLANO, TX APR 26, 2018 ­ Repairify, Inc., the makers of the patented asTech diagnostic device have partnered with Cooks Collision to build a comprehensive diagnostic and vehicle electronics repair solution for their thirty-eight full-service collision repair centers in California. The solution...
LONG BEACH, Calif., May 02, 2018 (GLOBE NEWSWIRE) -- Renewable Energy Group, Inc. (NASDAQ:REGI) launched the company’s latest innovation in diesel fuel, REG Ultra Clean™ Diesel, at the Advanced Clean Transportation (ACT) Expo in Long Beach, California, today. REG Ultra Clean Diesel, among the...
MAY 2, 2018 -- Industrial Finishes & Systems, Inc. is proud to celebrate the company’s 60th year. Officially founded in Eugene, Oregon, in 1958, Industrial Finishes & Systems, Inc. has grown into a leading distributor of coatings, adhesives, abrasives, and supplies. During 1956-1957, Stuart...
SACRAMENTO, CA – Today, the California New Car Dealers Association, the nation’s largest state automobile dealer association, representing more than 1,200 franchised new car dealers throughout California, announced that its members are opposing the so-called California Consumer Privacy Act.CNCDA is...
 Race fans are invited to join a salute to 2017 Monster Energy NASCAR Cup Series Champion Martin Truex Jr. during the Toyota/Save Mart 350 at Sonoma Raceway on Sunday, June 24. “Chat with the Champ” will serve as the centerpiece of the Pre-Race Show Powered by Friedman’s Home Improvement just hours...
(L to R): Chris Todd and Russell Mastroff of Cold Air Distributors; Bob Resco, Federated Auto Parts; Denick Cobb, Kerry Humphreys and Ken Bates of Cold Air Distributors
STAUNTON, Virginia, April 30, 2017 – Three Federated Auto Parts members were recently honored for exceptional support of the group’s Co-Man, marketing and national accounts programs. Intex Auto Parts, located in San Jose, California, was named Federated Co-Man Member of the Year. This annual award...
From left: The crew at Royal Auto Group Collision Center includes Manager Tony Rakkar, Office Manager Lanae Cox, Technician Valery Shekhtman, Painter Sang Ly and Technician Roy Zhen.
San Francisco—As an expert on the four brands it repairs, Royal Auto Group Collision Center repairs 60 vehicles a month for Mazda, Volkswagen, Volvo and Audi nameplates. And developing a strong working relationship with its dealership’s service and parts departments, Body Shop Collision Center...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.