Northern California

Sonoma Raceway and surrounding properties in the wake of one of the October North Bay fires on Tuesday, Oct. 10, 2017.
SONOMA, Calif. (Nov. 15, 2017) —  Community members have a unique opportunity to take a ride in a first responder vehicle on the Sonoma Raceway road course as part of the raceway’s Laps of Appreciation benefit on the evening of Tuesday, Dec. 12. This fundraising event will serve as a special...
NASCAR Ride of a Lifetime auction (Photo by Nate Jacobson)
SONOMA, Calif. (Nov. 14, 2017) — Fifty-three Sonoma County non-profit organizations will benefit from more than $405,000 in grants that were recently awarded by the Sonoma chapter of Speedway Children’s Charities (SCC), the charitable arm of Sonoma Raceway. In total, $405,537 was distributed to...
SACRAMENTO - As communities throughout Sonoma, Napa, and other Northern California counties begin the long process of rebuilding after the devastating wildfires, the Automotive Service Councils of California has identified four of our members who have tragically lost their homes. In response, ASCCA...
SONOMA, Calif. (Nov. 1, 2017) – Sonoma Raceway kicks off its season of giving with the 17th annual Thanksgiving Food Drive, which runs through Nov. 19. Race fans and community members can donate at several North Bay locations, and all food collected through the drive will be distributed to two...
NPW’s Chris Pacey is a 2017 recipient of the Impact Award: Four for the Future.
NORTHERN CALIFORNIA Carolyn Coquillette, owner and master technician of Luscious Garage, in San Francisco, has been named 2017 Female Shop Owner of the Year by Women in Auto Care (formerly Car Care Council Women’s Board). The award is given to an outstanding woman who has a proven record of...
From left: Outside Sales Roberto Aguilar, Chairman Jack Martin, President Trevor Martin and Sales Manager Traci Taylor recently moved Vaca Valley Auto Parts into a new 30,000-square-foot facility. Taylor and Aguilar visit shops all over the region in their customized mobile parts van to introduce new parts and tools.
Fairfield, Calif.—Vaca Valley Auto Parts first opened in 1974 in a 4,000-square-foot building and over the next several decades expanded its site to more than 10,000 square feet. Recently, after more than 43 years of service, they moved into a 30,000-square-foot converted church, less than 200...
President Humberto Veras (left), a former BMW-certified technician, took over the family business in 2014. The crew at Call Car Collision has earned top reviews online for repairs.
San Francisco—In San Francisco’s Mission district, there are mechanical and collision repair shops on almost every block, so how does Call Car Collision stand out with so much competition in the neighborhood? President Humberto Veras, 35, returned to the fold to manage the family’s shop after...
Professor Rick Marshall (right) instructs Auto Tech student Marc Anacta at SCC’s brand new facility.
Vallejo, Calif.—While California schools have been eliminating more than 400 technical training programs since 1995, according to the National Center of Education Statistics, a new, state-of-the-art auto tech facility recently celebrated its grand opening in September with 300 in attendance.  ...
California Executive Order Covers Catalytic Converters for LEV1 SULEV Vehicles; Brand’s Exclusive CARB Converter Coverage Grows to 451 Applications
Monroe, Mich., October 27, 2017 – Tenneco’s Walker® Emissions Control brand has received the first California Air Resources Board (CARB) executive order authorizing the production and sale of replacement catalytic converters for 125 popular light truck and SUV models certified to the U.S. LEV1...
The raceway sustained a few grass fires and damage, and it escaped without harm to structures and facilities.
Sonoma, Calif.—Sonoma Raceway opened its doors and 50 acres of campground to Northern California fire evacuees in October as flames licked the outer edges of the facility. “At its peak, we probably had 75 RVs and tent campers in our parking lot and a few folks who went through our temporary...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.

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