Northern California

Tom Trago, co-owner of Anchor Auto Body, said that once his shop reaches capacity, he plans to look for a place to open a second location. Until that happens, his focus will remain on consistently meeting his customers’ expectations.
Sunnyvale, Calif. —Anchor Auto Body has a long history in Sunnyvale, having offered top-quality collision repair for nearly 40 years. So when Tom and Betsy Trago bought the business in 2004, they set a goal of both building on and improving what the shop had done so well for so long. “For the past...
ASCEF has launched its new website with complete information on how to donate a vehicle to Cars 4 Careers and memorial scholarship programs.
Northern California The Automotive Services Council Education Foundation (ASCEF) has launched its new website, www.asc-ef.org, after months of planning and designing. “ASCEF is proud to launch its new website, which will provide a user-friendly experience to those looking to donate to the...
Renson Automotive Owner Bill Faulconer says that investment in tools and equipment won’t provide a good return without a culture of learning among technicians and a grasp of how the tool will enhance a shop’s reputation.
Campbell, Calif.—What’s in a tool? Nothing, really, says Bill Faulconer, owner of Renson Automotive, observing that a tool is useless without an employee who knows how to operate it, and a shop that has a reputation to justify its purchase. “Tools and equipment are hands-on investments,” Faulconer...
Owner William Murray and Service Advisor Camille Olvera work the customer service counter at William’s Auto Care along with Otis, a four-month-old puppy.
Sonoma, Calif.—Celebrating its 45th year in business, William’s Auto Care is the oldest and largest independent repair shop in the Sonoma Valley, servicing some 260 vehicles a month on average, Owner William Murray said. Murray joined the shop 35 years ago as the managing partner after a career as...
Ryan Tunison, owner of Autotron Service Center and ESi coach, says moving forward he will focus on training and tooling, as well as developing a deep professional network with his peers in the ASCCA to remain viable and connected.
Pleasanton, Calif.-Ryan Tunison, owner of Autotron Service Center, got his entrepreneurial start washing boats while growing up on the California Delta. “I charged $5 per 32-foot boat. The profit structure was nonexistent, but I learned way back then that I had an entrepreneurial spirit. I just...
Victor Murillo, owner of California Auto Body North, says continuing to work alongside his technicians, and investing in training to learn about the latest technology, has helped his business continue to succeed.
Sacramento, Calif.-Victor Murillo, owner of California Auto Body North, says beginning each repair with the end in mind shows an understanding of not only the collision repair process, but what’s most important to his customers.      “Every car is on a time cycle whether I like it or not,” Murillo...
Owner Adrian Radu is involved in the daily operations of Milt’s Service Garage and also owns a second location, Contra Costa Auto Repair, both of which use WinWorks Auto Shop Management Software. Radu says the ultimate key to managing the shop is hiring the right people, because he can only be one place at a time.
Vallejo, Calif.-In 2007, at 24 years old, Adrian Radu was already an ASE Master-certified technician for BMW and SMOG/ Brake & Lamp certified, but he was really just getting started. That same year, he bought his first business, Milt’s Service Garage, with his business partner, Hal Dorton....
The 27th Annual Kool April Nights draws thousands of cars from around the U.S. and Canada.
NORTHERN CALIFORNIA The 27th Annual Kool April Nights, April 16 – 24, in Redding, will offer miles of vintage cars and more events throughout the city. Held at the Redding Civic Auditorium, the nine-day event is one of the largest classic car festivals in California, drawing thousands of cars from...
Sacramento, Calif.—New-car dealers in California and across the country are hiring to fill a variety of jobs thanks to a resurgence in auto sales and a strengthening economy. New-car dealerships in the state of California directly employed 113,596 people and supported another 43,347 indirect and...
Lyle Burgess (r.), founder of Rare Parts, and his son, Danny Burgess, president, stand behind every one of the more than 18,000 parts made by the company with a lifetime warranty to the original purchaser.
Stockton, Calif.—The average age of all light vehicles on the road in the U.S. has climbed to 11.5 years, according to IHS Automotive, a global provider of critical information and insight to the automotive industry. “Vehicles are simply lasting longer and staying on the road longer than ever...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.