Northern California

Larry Richman builds brand awareness in a market that’s ever-changing with transient home owners.
Santa Cruz, Calif.—The wheel hub of Specialized Auto keeps spinning with a knack for propelling it forward amidst market shifts and changes. Its spokes are expanded services, a second location, economies of scale, and savvy marketing in a transient region. From what once began as one shop with a...
Owner Santiago Lozano and Finance Manager Melissa Ibanez say the shop turns out an average monthly car count of 135 in its 25,000-square-foot facility. Annual revenues average $5 million.
Santa Clara, Calif.—Upstairs and nested above Akins Collision Center’s offices is a library of non-industry business training books for staff to finger through. Below, the customer lobby’s walls are weighted with numerous certifications from I-CAR, AMi, and OEMs. None of which should come as a...
The 2019 MPMC Media Trade Conference featured 100 leading manufacturers of motorsports parts and accessories.
Santa Ana, Calif.—The 2019 Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference in January at the Embassy Suites, in Santa Ana, Calif., was an unqualified success, according to those in attendance. The conference featured prescheduled 30-minute private meetings between editorial...
Tom Seboldt, of O’Reilly Auto Parts, discusses his career with members of YANG (Young Auto Care Network) during the regional meet-up.
Napa, Calif.—The CAWA 2019 Winter Leadership Meeting, Jan. 31-Feb. 1, drew members and guests to Napa, Calif., at the Meritage Resort for two days of meetings, a YANG regional meet-up and an Educational Forum, which featured numerous speakers on a variety of topics. Industry experts shared insights...
CHARLOTTE (February 27, 2019) – CARSTAR, North America’s largest premier network of independently owned and operated collision repair facilities, is hosting a grand opening event in celebration of its largest multi-store owner joining the CARSTAR family. On February 27, CARSTAR will celebrate its...
Editor’s note: John Eppstein is the new ASCCA president for 2019, replacing 2018’s president, Rocky Khamenian. Parts & People asked Eppstein to share his vision and goals for the association moving forward. He is the owner of John’s Automotive Care in San Diego. . . . . . . . . . . . . As a...
In response to the heavy-handed changes to California Assembly Bill 1824, and in defense of their loyal enthusiast consumer-base, several top brands in the performance automotive aftermarket have banded together. An amendment to California Assembly Bill 1824 was proposed in June of 2018 by then-...
Sherwin-Williams Automotive Finishes’ classes are available at Sacramento’s training center.
Sherwin-Williams Automotive Finishes has released its latest slate of I-CAR certified courses for Valspar Automotive refinish paint brands; classes are available at Sacramento’s training center. Courses connect industry-leading expert trainers with painters and shop owners looking to maximize...
Although a biology major in college, Meissner decided to pursue the automotive business.
Palo Alto, Calif.—Kurt Meissner found himself in an unenviable position in 2011. His father, Gary, who owned Meissner Automotive in Palo Alto, was diagnosed with advanced cancer and passed away seven weeks later. Although a biology major in college at the time, Meissner decided to pursue the...
Last June, the U.S. Supreme Court ruled that states may require internet retailers to collect sales taxes even when they have no physical presence in the state. The Court overturned the 1992 “Quill vs. North Dakota” decision, which said that retailers must have a certain level of physical presence...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.