Northern California

“We have to consider the end-user experience and compare ourselves to new dealers — in terms of their level of professionalism — who are increasingly doing more aftermarket repairs,” says Advance’s Charles Tyson.
Las Vegas—The aftermarket needs to know how it’s setting itself up as an industry for success, and how the OEs are thinking about competing against it, says Charles Tyson, executive vice president of Advance Auto Parts. “There’s a lot of change happening in our industry that we must be ready for,...
Owner of Solano Way Auto Repair, Ken Fritzberg Sr. (l.) and his son, Ken Jr., started using ESi training and hired a coach, brought on Kukui as its shop management software, and implemented an advertising program through Yelp and Mudlick Mail that led to 36-precent growth last year.
Concord, Calif.—Ken Fritzberg, owner of Solano Way Auto Repair, recently attended a course taught by Maylan Newton, CEO of Educational Seminars Institute (ESi), about the proper way for a shop owner to “exit” his or her business. Having owned and operated his shop for 32 years, Fritzberg paid close...
SONOMA, Calif. (Dec. 12, 2015) – More than 450 people enjoyed a day of holiday cheer at Sonoma Raceway on Saturday at the 11th annual “Race to the Holidays” Children’s Christmas Party. The raceway hosted nearly 300 Sonoma Valley children and their families at the event, which featured caroling,...
San Jose, CA – Kukui Corporation, a developer of marketing software solutions for automotive repair shops, has been named a Preferred Supplier of the Automotive Training Institute, one of the industry’s leading coaching and management consulting companies.As a Preferred Supplier, Kukui will become...
South San Francisco, Nov 30th, 2015 – San Francisco based SSF Imported Auto Parts signed  an agreement with Norcross, GA based German Auto Parts, Inc. to acquire substantially all its assets. German Auto Parts, Inc., based in an Atlanta suburb, was founded in 1970, and is a leading specialist WD...
SONOMA, Calif. (Dec. 1, 2015) – Sonoma Raceway will host one of the world’s most unique endurance races this weekend, as the 24 Hours of LeMons hosts its season finale on the wine country road course, Dec. 5-6. Put away any notions of sleek-bodied, turbo-charged, million dollar pieces of...
Vice President Daniel Razumovsky says GreenTec Auto plans to expand its service offerings in the next five years and is currently conducting R&D to produce a lithium ion battery pack replacement for the Toyota Prius.
Rancho Cordova, Calif.—Daniel Razumovsky, vice president of GreenTec Auto, a hybrid battery remanufacturer, regularly receives calls from independent aftermarket repair shops asking him to explain battery-related failure codes on hybrid vehicles. And he’s willing to help, within reason. “It took me...
After his first year at the helm of Wright’s Automotive, Owner John Bridgwater says car counts are up and he’s on his way to fulfilling his goal of becoming a multiple-shop operator within the next decade.
San Leandro, Calif.—John Bridgwater, owner of Wright’s Automotive Service, is on the clock, as he puts it, to fulfill his 10-year plan for becoming a multiple-shop owner. This January will mark Bridgwater’s one-year anniversary as the owner of Wright’s Automotive - the first shop he’s owned in his...
Lorenzo Avila says a background in the high-tech industry helps him bring new ideas and processes to the collision business.
Fremont, Calif.—Lorenzo Avila and Norberto Salas see themselves as in the “safety” business as much as the “collision repair” business. “You have to do a repair thinking about the safety of the passengers,” said Avila, who along with Salas operates two Luxe Collision locations in the Bay Area. “I...
NORTHERN CALIFORNIA On Jan. 1, all ASCCA members will start receiving the ASCCA TeamTalk emails. Members can use it for questions, networking, and to share any other information with the entire ASCCA membership. The emails will include an option to unsubscribe, for any members who do not wish to...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.