Northern California

The best shops in this country do it all — online marketing, direct mail, SEO, e-mail marketing, social media and rely heavily on their POS systems to be successful. Using just one no longer works, says Kukui CEO Todd Westerlund.
San Jose, Calif.—In February 2017, Todd Westerlund embarked on an ambitious journey to visit 1,000 shops to get a complete view of the industry from coast to coast. As a former technician, service writer and parts manager, Kukui’s CEO views the automotive repair industry from a varied set of...
Nick Modesti, general manager of Modesti’s Car Care Center, in Culver City, says he has worked with Dave Fischer of California Employer’s Services for several years, who always makes sure the shop is Cal/OSHA compliant.
Fresno, Calif.—Everyone who works in California — as a shop owner or employee — is subject to the regulations set forth by the California Division of Occupational Safety and Health (DOSH), also known as Cal/OSHA. According to a recent report from the Labor Enforcement Task Force (LETF), from 2012-...
General Manager Sandy Medeiros and Operations Manager Darren Maltbie, Jim Maltbie’s son, make sure that Jim’s Auto Body hit its numbers every month.
Concord, Calif.—To repair 600 vehicles on average every month out of its three locations, Jim’s Auto Body relies on continual training, cutting-edge equipment and OEM repair procedures to succeed. By establishing strong relationships with their vendors, including FinishMaster, its PPG paint jobber...
In a news release issued by Highline Aftermarket they announced that they have entered into an agreement to purchase the assets of Levin's Auto Supply, LLC headquartered in Sacramento, CA. Levin's is a leading supplier of automotive aftermarket products to retailers and automotive parts stores,...
SONOMA, Calif. (Jan. 9, 2018) – Sonoma Raceway will open its 12-turn road course to walkers and runners alike as it hosts the West Coast’s only major fundraising walk for No Stomach for Cancer on Saturday, Jan. 20. The 7th annual John’s March Against Stomach Cancer will support the fight against...
Sacramento, California – January 11, 2018 -- CAWA Encourages Retailers and Distributors to Bring Their Commercial Customers to Training at CAWA’s February Session in NapaCAWA promises that retailers and distributors and their commercial customers will walk away with some powerful information from...
Spiteri’s Auto Service is among the winners of the “Top 10 Websites Contest.”
Spiteri’s Auto Service, of Belmont, Calif., is among the winners of the “Top 10 Websites Contest” by ASA’s AutoInc. magazine. The site, carsupport.com, was selected from more than 130 submissions. The goal is to help other shops employ the internet as a powerful tool and show them how other shop...
Walt Commans, ASE Education Foundation manager, talks about shops participating in college automotive department advisory committees, intern and apprenticeships, and mentoring.
Orange, Calif.—It takes a village to build an aftermarket career. Walt Commans, ASE Education Foundation manager and Western states liaison between independent repair shop owners and community colleges, recently held a roundtable and working lunch at Karco Specialties, in Orange, that brought...
Co-owners Mary Oliver and Steve Springer are opening their third location in Sunnyvale to expand their foot print in Silicon Valley.
Sunnyvale, Calif.—A pair of Fix Auto USA franchise partners since 2011, co-owners Mary Oliver and Steve Springer have been watching their business steadily grow. By adding their third location in Sunnyvale recently, they’re confident they will be able to emulate the success that they’ve already...
REDMOND, Wash., Dec. 13, 2017 (GLOBE NEWSWIRE) -- HyTech Power, a hydrogen energy solutions company, today announced that John Dunlap III has joined its board of directors. Dunlap brings extensive experience to HyTech Power as former chair of the California Air Resources Board (CARB), where he was...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.