Chris ChesneyBill HaasBob WardJohn Burkhauser

ASA-NW announces keynote speakers for Automotive Training Expo

Scholarships available for March training event

SeaTac, Wash.—The Automotive Service Association Northwest (ASA-NW) has announced the keynote speakers for the Automotive Training Expo (ATE), March 22-24, at the Doubletree Hotel adjacent to Seattle-Tacoma International Airport.

The three-day extensive training event features speakers at two breakfasts (Saturday and Sunday) and two lunches (Friday and Saturday).

“Each year we are able to provide our attendees with high quality speakers that offer impactful messages for technicians, service advisers, shop owners, and managers,” said Jeff Lovell, AMAM, president and executive director of ASA-NW, the ATE event producer. “For 2019, we have four exceptional keynoters.”

At the Friday luncheon, John Burkhauser, director of technical education for Bolt On Technology, will present “Your Passion-Is it Nowhere?” The keynote outlines the first step in preparing and positioning oneself to take advantage of the shift in the industry and getting passion and career back on track.

Burkhauser, an ASE-certified Master Technician, has 30 years experience in the automotive field, has been an automotive trade school instructor, and a longtime technical writer.

The Saturday breakfast features one of the automotive industry’s most well known and admired speakers, trainers, and coaches. Bill Haas, AAM, offers “Stopping Long Enough to Consider What Lies Ahead,” an overview of coming vehicle technology and customer expectations, sponsored by WORLDPAC.

Haas is a former shop owner, was the vice president for education and training for ASA from 2000-2012, and is the business manager for the North American Council of Automotive Teachers (NACAT). He has been a keynote speaker at national and international conventions, training events, and conferences, plus has instructed scores of classes for ATE and other specialized training programs. In addition, he has coached small and large automotive businesses to improve their bottom line.

At the Saturday luncheon, Chris Chesney will present “To ADAS or not to ADAS, That is the Question” - a review of Advanced Driver Assist Systems (ADAS) and what shops should know about servicing ADAS. The keynote is sponsored by Carquest Technical Institute (CTI).

Chesney has been the senior director of customer training for Advance Auto Parts (CTI and Worldpac Technical Institute (WTI)) since 2002. He leads a team of professional trainers and curriculum developers who provide training globally, plus he is a renowned technical writer and has been a keynote speaker at dozens of events in the U.S. and beyond.

Sunday morning’s keynote address by Bob Ward is titled, “Next Generation Owners,” an overview of how to identify and qualify technicians and service advisers already working in shops as potential next-generation owners.

Ward is a nationally recognized expert in small business succession planning, and is a highly regarded financial planner. He has instructed classes at ATE, VISION, and other automotive training venues across the country.

ATE, the West Coast’s largest automotive training expo, features more than 60 management and technical training classes for the service and repair industry. North America’s most noted trainers provide the information and technology for shop owners, managers, service advisors, technicians, automotive instructors, and students.

In addition to the three days of training, ATE also features a Friday and Saturday evening trade show with more than 50 exhibitors displaying a variety of automotive related parts, products, tools and equipment, business services, training opportunities, and more. Attendees registered for training have free admission to the trade show that features complementary hors d’oeuvres each night and provides thousands of dollars in prizes and giveaways.

Between 12 and 15 scholarships are available for attendance at ATE 2019, Lovell said. They are being offered by Federated Insurance, ITEC, and various ASA-NW chapters across the region. The scholarship applications can be accessed on the event website ( and must be submitted by Feb. 1. Scholarships are open to independent shops, automotive students, and others. They cover all-inclusive training packages for three days of management and/or technical training sessions.

ATE is sponsored and produced by ASA-NW with Parts & People/Northwest Edition serving as the official media sponsor. A number of other organizations sponsor training programs at ATE, including (as of press time) Advance Auto Parts, Automotive Training Institute (ATI), Autologic, Bolt On Technology, Bosch Automotive Aftermarket, CTI, Delphi Technologies, Federated Insurance, GreenHaven Interactive, Hunter Engineering, Hybrid Automotive, Kukui Corp., O’Reilly Auto Parts, RLO Training, The Group Training Academy, and WTI.   

For complete details on ATE, including general information, class schedules, registration forms, sponsor listings, trade show data, and hotel accommodations, visit the website at, or call 877-257-2100. There is an Early Bird discounted registration for ASA-NW members that expires Jan. 4.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.