ATE 2019 set for March 22-24 in Seattle, introduces more tech classes

Early bird registration expires Jan. 4 for the West Coast’s largest automotive training event

SeaTac, Wash.—The Automotive Training Expo (ATE) returns to the DoubleTree Hotel adjacent to SeaTac International Airport for its 2019 event, March 22-24.

“The ATE Education Committee, headed up by Butch Jobst, AMAM, and Kandie Jennings-Molloy, AAM, did an exceptional job in putting together the 60-plus management and technical classes for ATE 2019,” said Jeff Lovell, AMAM, president and executive director of ASA Northwest (ASA-NW), the event producer.

“The committee spent more than two months reviewing more than 200 classes that were submitted. And Brenda Wolslegel of the ASA-NW staff did a spectacular job coordinating with the committee, sponsors, and trainers to facilitate and organize the impressive array of sessions we are offering in March.”

At ATE 2018, Lovell said just under 700 automotive professionals attended training, but more than 80 were turned away who could not register for the classes they wanted as they were sold out. “The past two years have been completely sold out by the first week in March, and we feel that will continue for 2019. In total, more than 90 percent of our attendees registered for the three-day all-inclusive package.”

Jobst, founder of B&B Automotive in Aberdeen and current ASA-NW chairman of the board, said, “We have added several new technical classes for 2019. They include both intermediate and advanced alignment courses, hybrid/EV classes, advanced driver assist systems (ADAS), as well as OEM training for VW, BMW, Mercedes-Benz Sprinter, plus plenty of basic classes so our more entry-level techs can grow in our member shops.”

Other technical courses available will  cover more than 40 subjects that range from “Transmission Diagnostics for Engine Technicians” to “HVAC Diagnosis and Repair,” and from “Lab Scope Diagnostics” to “Diesel Exhaust Aftertreatment Systems” (see the complete class listing in the ATE insert in this issue).

Top industry trainers for technical classes include David Hobbs, Scot Manna, Bob Pattengale, Adam Robertson, Gary Smith, John Thornton, and others.

“We had a dynamic team for the technical sessions that were dedicated to presenting high-quality classes,” Jobst said. “On the technical side of the committee we had Brian Smith, AMAM, Gig Harbor Automotive Service and immediate past chair of ASA-NW; Mark Simons, AAM, Rolf’s Import Auto Service, Lakewood and Fife, and ASA-NW treasurer; Todd Ainsworth, Swedish Automotive, Seattle; Joel Baxter, AMAM, B&B Auto Repair, Bremerton, and ASA-NW affiliate delegate; and Leon Martin, AMAM, Auto Tech Services in Rochester.

Jennings-Molloy, owner of Tom’s Automotive Service in Seattle and ASA-NW secretary, coordinated the management class offerings along with Steve Turner of Turner Automotive in Rainier, along with Martin and Jobst. All management sessions are AMi-approved for those seeking professional designations from the Automotive Management Institute (AMi).

Diverse subjects will be covered in the management sessions designed for shop owners, managers, service advisors and office personnel. Included are “The Inspiring Leader,” “4 Pillar of Sales Success,” “Improving Effective Labor Rates,” “Transitions-Preparing for the Next Generation,” and “Mastering the Digital Inspection & Sales Prospect,” among others.

Notable instructors for the classes include Barry Barrett, Cecil Bullard, Dan Gilley, Bill Haas, Jeremy O’Neal, Maylan Newton, and others.

“We get extraordinary support for ATE classes from our training class sponsors who are invaluable to our event,” Wolslegel said. “This year they include ATI, ATG, Autologic, BWD/O’Reilly Auto Parts, Bosch Automotive Aftermarket, Bolt-on Technologies, CTI/WTI, Delphi Technologies, ESI, Hunter Engineering, Hybrid Automotive, RLO Training, and The Group Training Academy.”

Lovell added, “The ATE training schedule will be the same as the past three years as it works extremely well. As in the past, there will be some I-CAR classes in another section of the hotel (separate registration required), and we will again be supporting our automotive educators with discounted registration fees, certification for 20 hours of ongoing training, and providing space for the educators’ meeting Friday afternoon where they discuss issues facing education and interface with ASA-NW shops.”

The all-inclusive package for ATE includes three days of training classes, two breakfasts (Saturday and Sunday), two lunches (Friday and Saturday), entry into the ATE trade show (complementary hors d’oeuvres each evening), free parking, plus all training materials.

An early-bird offering for ASA-NW members in Washington, Oregon, and Idaho is effective until Jan. 4. After that date, registration is open to all in the industry. Attendees at ATE come from throughout the Northwest, western Canada, California, plus other U.S. states and territories.

In addition to the three days of training classes, ATE offers a two-night trade show with more than 50 vendors showcasing automotive parts and products, tools and equipment, plus training and business services. Thousands of dollars in prizes and giveaways are provided each year to attendees. Entry to the show is complementary to training attendees and available to any industry professional who wants to attend for $15.

“The value of ATE can be measured in many ways,” Jobst said. “The most obvious is with improved technician, service writer, and manager productivity and efficiency, but also in basic morale. By shops providing this opportunity to their staffs, it shows employees that owners care about their future and livelihood.”

Lovell and Jobst recently announced that ATE will expand in 2019 with an ATE East training event in Spokane, Oct. 4-5, to be held at the DoubleTree Hotel. ATE East will offer 28 management and technical classes over a two-day period. Registration for the event will open in July.

ATE is sponsored and produced by ASA-NW with Parts & People/Northwest Edition serving as the official media sponsor. For details and registration, visit www.atetraininexpo.com.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.