Dan GilleyRichard FlintGary Smith

ATE announces speakers for March 16-18 training conference

SeaTac, Wash.—The Automotive Service Association Northwest (ASA-NW) has announced the keynote speakers for the Automotive Training Expo (ATE), March 16-18, at the Doubletree Hotel across from Seattle-Tacoma International Airport.

The three-day intensive training event features speakers at two breakfasts (Saturday and Sunday) and two lunches (Friday and Saturday).

“Once again, we are providing exceptional speakers for ATE attendees,” said Jeff Lovell, AMAM, president and executive director of ASA-NW, the ATE event producer. “We have three well-known keynoters, plus a Town Hall panel at the Saturday luncheon with four vigorous industry leaders.”

At the Friday luncheon, Dan Gilley, president of RLO Training, will offer a poignant presentation titled “Personal Responsibility.” Gilley, a former technician and service adviser, is a veteran trainer and AMI instructor who heads up one of the nation’s most respected automotive training organizations.

The Saturday breakfast features world-renowned motivational speaker Richard Flint, presenting “Your Future Belongs to You.” A dynamic speaker, Flint is also a highly regarded management coach and best-selling author who has worked with major companies and associations around the globe.

A first for ATE, the Saturday lunch will feature a four-person Town Hall meeting that will address pertinent issues facing the industry. Included on the panel are Scott Brown, president of iATN, the global industry technician networking group, and automotive trainer; Carm Capriotto, founder and host of Remarkable Results Radio, geared for aftermarket professionals; Donny Seyfer, Colorado shop owner, automotive trainer and coach, and longtime industry activist; and Jerold (Jerry) Smith, a 45-year veteran of the automotive industry who serves as associate publisher and vice president Corp. Relations at Parts & People magazine.

Sunday morning’s keynote address titled “Diagnostic Prowess - How Insane is Your Brain?” is presented by the energetic Gary Smith, a returning ATE instructor and keynoter. He is a longtime automotive trainer, coach, business consultant, and technical consultant, who has a unique style of presenting his message to audiences.

ATE, the West Coast’s largest automotive training expo, features more than 60 management and technical training classes for the service and repair industry. Top-rated trainers provide the most up-to-date information and technology for shop owners, managers, service advisors, technicians, automotive instructors, and students.

“Our ASA Northwest education committee recently put the finishing touches on the upcoming ATE,” said Brian Smith, AAM, chairman of the board of ASA-NW and co-owner of Gig Harbor Automotive Service.

“ATE has become better each year and our 2018 event will continue that tradition,” Smith said. “The quality of classes is unsurpassed with many of the best trainers in North America bringing their expertise in technical, sales, and management offerings vital to the success of our businesses.

“We’re also looking forward to our lineup of keynote speakers who will present relevant messages for today’s technicians. And we are very proud to offer the Town Hall meeting at the Saturday luncheon led by a panel of high-caliber industry experts. Our industry is undergoing a vast amount of change on many levels, and we’re proud to offer ATE 2018 to put shops in a position to embrace that change.”

In addition to the three days of training, ATE also features a Friday and Saturday evening trade show with more than 50 exhibitors displaying a variety of automotive related parts, products, tools and equipment, business services, and more. Attendees registered for training have free admission to the trade show that features complementary hors d’oeuvres each night and provides thousands of dollars in prizes and giveaways.

A limited number of scholarships are available for attendance at ATE, Lovell said. The scholarship applications can be accessed on the event website (www.atetrainingexpo.com) and must be submitted by Feb. 5.

ATE is sponsored and produced by ASA-NW with Parts & People/Northwest Edition serving as the official media sponsor. A number of other organizations sponsor training programs at ATE, including (as of press time) ACDelco, Autologic, BOLT ON TECHNOLOGY, Bosch, CARQUEST Technical Training (CTI), GreenHaven Interactive, Kukui Corp., NASTF, RLO Training, The ACT Group, Transmission Remanufacturing Co. (TRC), Wholesale Leaders, and WORLDPAC.   

For complete details on ATE, including general information, class schedules, registration forms, sponsor listings, trade show data, and hotel accommodations, visit the website at www.atetrainingexpo.com, or call 877-257-2100.


Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.