ATE East class schedule confirmed – registration now open

Early-bird registration expires July 17

Spokane, Wash.-The inaugural Automotive Training Expo East (ATE East) will be Oct. 25-26, at the DoubleTree Hotel/Spokane City Center.

The new training venue is an extension of ATE that takes place each March in SeaTac, Wash., the West Coast’s largest automotive training event. ATE East will offer two days of training to the Inland Northwest region and beyond.

     Management and technical classes will be presented by some of North America’s top trainers, including Adam Robertson, Greg Marshand, David Hobbs, Maylan Newton, Matt Winslow, Lonnie Horn, and others. On the management side, eight AMI-approved courses will be offered ranging from Confident Selling to “Creating Value in Everything You Say, Do & Sell” to “Time, Technicians & Productivity.” Management-oriented classes are designed for shop owners, managers, and service advisors.

     More than 15 technical classes are available that include “Advanced Labscope Usage,” “Modern Diagnostic Techniques,” “Advanced Alignment Diagnostics,” “Vehicle Communication Breakdown,” “ADAS Radar Ready Diagnostics,” and more.

Bill Haas, AAM, will present two AMI-approved management courses, and will be the keynote speaker at the Friday lunch (“Stopping Long Enough to Consider What Lies Ahead”). A former shop owner, Haas was the vice president of training and education for the Automotive Service Association for 12 years and is a renowned trainer, coach, and speaker.

     Gary Smith, rated as one of the nation’s most knowledgeable diagnostics instructors, will present three classes, all sponsored by WTI, and will provide the Saturday luncheon keynote speech (“Major Change Impacting Our Industry”). With more than 35 years of automotive experience, Smith has been an ASE-certified Master Technician, GM-certified Master Technician, has been a fixed ops director for dealerships, and has trained more than 10,000 automotive professionals in the U.S., Canada, and Caribbean. He is also a sought after coach and business consultant for automotive companies.

     “We are so excited to see ATE East ready to go,” said Jeff Lovell, AMAM, president and executive director of ASA Northwest (ASA-NW), the event producer. “The education committee for ATE East did an amazing job selecting classes for this first event in Spokane. It’s a difficult task with so many dynamic trainers around the country to choose from, but we heard our members and listened. Now it’s time to sign up.”

     The education committee that coordinated with ASA-NW on class selections included Sven Osusky, of Europro Automotive, in Spokane Valley; Mike Hall, Motoring Services, Kennewick; Thomas Richardson of Master Tech Automotive in Richland; Greg Linafelter, European AutoHaus, Spokane; and Pat Wynne, The 509 Garage, Spokane.

     Registration is open at, which also offers a full description of classes, data about instructors, hotel information, and more. The all-inclusive package covers registration for two days of training, all class materials, two lunches, a Saturday breakfast, and admission to a Friday evening sponsor reception. An early bird registration of $370 for ASA members is available until July. 17. There are special discounts for automotive instructors and students, plus a limited number of all-inclusive scholarships are available to attend ATE at no cost (application form on the website).

     On Friday evening after classes there will be a sponsor reception for those attending training. It will feature complimentary hors d’oeuvres, a no-host bar, and table-top displays from automotive companies that support ATE training. ATE East sponsors as of press time include Advance Professional, Autologic Diagnostic, Automotive Training Institute (ATI), Benefit Consultants Northwest (BCNW), Big Foot Distributing, Bolt-On Technologies, CTI, Delphi Technologies, Educational Seminars Institute (ESI), Federated Insurance, Interstate Battery, Kukui Corp., The Group Training Academy, and WTI.

     “As we celebrate our 60th anniversary, the goal of ASA-NW is to enhance education from several angles, including ongoing training for industry professionals (ATE),” said Butch Jobst, AMAM, ASA-NW chairman of the board and education committee chair. “Providing support to existing secondary and post-secondary automotive training programs, creating avenues to draw young people into our industry, and implementing our newly formed ITAC apprenticeship program are all vital parts of our education mission.”

     ASA-NW produces and manages ATE in Seattle and ATE East in Spokane. Parts & People/Northwest Edition is the official media sponsor for both events. For questions relating to ATE East, call the ASA-NW office at 877-257-2100.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.