Brenda Wolslegel, of the ASA Northwest staff, is the coordinator for ATE to be held in March near Seattle.

ATE registrations still available for training classes

Scholarship applications due by Feb. 4

SeaTac, Wash.-The Automotive Training Expo (ATE), set for March 22-24 at the DoubleTree Hotel near Sea-Tac International Airport, is still accepting registrations for the training event, said Jeff Lovell, AMAM, president and executive director of ASA Northwest (ASA-NW), the event producer.

     With more than 60 management and technical training classes scheduled for the three-day event, some

sessions are approaching capacity, said Brenda Wolslegel, ASA-NW programs coordinator. “As usual, we have an exceptional lineup of instructors who will be providing training on subjects very pertinent to today’s service and repair shops. There are AMI-approved classes for owners, managers, and service advisers, as well as a diverse offering of technical courses that cover everything from advanced alignment to transmission diagnostics, Power Stroke diesel to lab scope diagnostics.”

     As of press time, Wolslegel said just under 600 industry professionals had already registered for ATE and multiple classes were sold out. The maximum number of attendees that can be accommodated for training at ATE is 700, Lovell said.

     While ASA-NW will stage ATE East in Spokane in early October for those in the Inland Northwest, the March ATE is expected to be close to a sellout well before the event, Lovell said.

     “By offering ATE East we can attract more shops from eastern Washington and Idaho who will have less travel costs compared to bringing staff to Seattle,” Lovell said. “While some shops from that region will still attend the training in SeaTac, we expect to draw new attendees that have not been able to participate in ATE for a variety of reasons and will now have the opportunity to attend top quality management and technical training.”

     ATE East, to be held at the DoubleTree Hotel, will offer 20 training classes Oct. 4-5, a breakfast and two lunches, two keynote speakers, plus a tabletop trade show Friday evening. Registration for the event will open in June.

     The SeaTac event draws attendees from throughout the Northwest, California, British Columbia, and beyond. It is the West Coast’s largest automotive training event and for those who register for the all-inclusive package it includes availability to all classes, two breakfasts, two lunches, four keynote speakers, plus access to a major trade show Friday and Saturday evenings.

     Several scholarships are available to attend ATE for automotive students, instructors, and staff from repair shops. The application can be accessed on the ATE website at www.atetrainingexpo.com. Deadline for applications is Feb. 4.

     ATE and ATE East are sponsored and produced by ASA-NW with Parts & People/Northwest Edition serving as the official media sponsor. In addition, there are more than a dozen industry training sponsors that support ATE each year.

     For registration forms, class schedules, hotel information, sponsor list, and other data, visit the ATE website or call 877-257-2100.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.