Adam Robertson instructs class at ATE

Register early to ensure entrance into ATE training opportunities

Scholarship applications to attend now available; early-bird registration for ASA members expires Jan. 5

SeaTac, Wash.—There are 20 scholarships available to attend the Automotive Training Expo (ATE), March 16-18, at the DoubleTree Hotel near the Seattle-Tacoma International Airport.

Scholarship applications can be accessed on the ATE website ( under the “Training” page. Automotive students, instructors, technicians, service advisers, and others are eligible to apply for the all-inclusive scholarships that cover up to three days of management or technical training classes, said Brenda Wolslegel, event coordinator for ASA Northwest, the ATE producer.

The deadline for applications is Feb. 5. Scholarship sponsors for 2018 include ITEC, Federated Insurance, ICM, and ASA Northwest chapters representing Yakima, S.W. Washington, Whatcom/Skagit Counties, Olympic Peninsula, all in Washington, plus the Eugene, Ore., chapter.

Registration is open to all on the website, Wolslegel said, and there is an early bird special for ASA members that expires Jan 5.

Jeff Lovell, AMAM, president and executive director of ASA Northwest, said, “Because ATE has become so popular, each year we sell out training registrations well in advance of the event, so it’s vital that those who want to get the exceptional training we offer get registered quickly.”


More than 16 AMI-approved courses

Wolslegel added, “On the management side, we have more than 16 classes that are Automotive Management Institute (AMI)-approved courses for those seeking their Accredited Automotive Manager (AAM) or other AMI designations.”

Management trainers include North America’s most prominent instructors and coaches, including Richard Flint, Dan Gilley, Barry Barrett, Danny Sanchez, Cecil Bullard, Jeremy O’Neal, and others.


Wide variety of technical classes

More than 45 technical classes will be offered, including subjects ranging from diagnostic procedures to Cummins and Duramax engines, advanced driver assistance systems to tire pressure monitoring systems.

“Again, we have the best of the best instructors, including Gary Smith, Adam Robertson, Bob Pattengale, Dave Scaler, Scott Shotton, Donny Seyfer, Eric Ziegler, Scott Brown, Greg Couter, and so many others,” Lovell said. “Our education committee, headed by Brian Smith, AAM, and Butch Jobst, AMAM, our chairman and chairman-elect of ASA Northwest, really put together another great lineup of classes coupled with top trainers that have proven track records.”

Nearly all training registrations are for the all-inclusive, three-day package that includes two breakfasts and two lunches with keynote speakers. 

“Each year we get major training sponsors, many of whom have supported ATE for years,” Lovell said.

Sponsors for 2018 include WORLDPAC, Kukui Corp., RLO Training, Autologic, CARQUEST Technical Institute, Bosch Automotive Aftermarket, Bolt-on Technologies, ACDelco, The ACT Group, Autoshop Solutions, iATN, and NASTF.

In addition to the extensive training offered, Lovell said there will again be a Friday and Saturday evening trade show featuring more than 50 exhibitors displaying automotive parts and products, tools and equipment, business support systems, and more.

Admission to the trade show is included for those registered for training classes ($15 in advance or at the door for those who want to just attend the show) and includes complementary hors d’oeuvres each night, no-host bars, plus special pricing on hundreds of products. Thousands of dollars in prizes and giveaways are also provided by exhibitors and expo sponsors.

ATE, the West Coast’s largest automotive training and expo event, is sponsored by ASA Northwest with Parts & People/Northwest Edition serving as the official media sponsor.

For full class offerings, see the insert in this edition, or visit the website ( for online registration, instructor bios, exhibitor lists, hotel information, and more. For more information, call 800-257-2100.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.