Kristen Sherrill, a teaching assistant in Fredericktown, is the prize winner of a car from Auto Plaza Group’s Facebook contest.From left, are Peter Baumann, marketing director of Liqui Moly, Michael Reinsdorf, owner and president of the Chicago Bulls, and Sebastian Zelger, director of Liqui Moly USA.Jon Parmentier is the owner of both CARSTAR Bridgeton and CARSTAR Wentzville.The Network’s top service dealers and auto store owners recently toured Federal-Mogul Motorparts’ Training Center in St. Louis.

River Valley People & Places - October 2018

Mark Easter, a salesperson at Auto Plaza Chrysler Dodge Jeep Ram in Farmington, Mo., and his wife personally gave away a car as a result of a Facebook contest. Easter and his wife received 235 emails from four states, one as far as Idaho. “We started with a Facebook contest. This car was for someone who needed a fresh start in life or someone needing a second chance,” Easter said. The winner was Kristen Sherrill, a teaching assistant in Fredericktown, was awarded a 2008 Dodge Avenger, which was paid for by Easter and his wife.

German oil and additive specialist Liqui Moly is partnering with the Chicago Bulls. “This is our largest-scale sponsorship program ever in North America,” said Peter Baumann, marketing manager for Liqui Moly, which offers a global range of automotive chemicals including motor oils and additives, greases and pastes, sprays and car care, glues and sealants. The brand’s presence at the United Center includes a permanent logo placement on the pole pads of both baskets, as well as on the Bulls’ digital platforms.

CARSTAR announced the opening of CARSTAR Bridgeton in Bridgeton, Mo., as well as CARSTAR Wentzville in Wentzville, Mo. Jon Parmentier, owner of both CARSTAR Bridgeton and CARSTAR Wentzville, is a third-generation repair center owner. Parmentier began his training when he was 19 and worked for his grandfather until 2005, when he bought his first collision repair location. “Having been in the industry for so long, I have seen all kinds of industry change, but it got to a point where I could not keep going it alone, and I needed the support of a larger network to compete in my market,” Parmentier said.Ranken Technical College’s Fall Job Fair is at its St. Louis campus, Thursday, Oct. 18, from 9 a.m. to noon, for businesses to find qualified candidates. There will be past graduates with experience, recent graduates and current day and evening school students in attendance. The event is free of charge. To register email Career Services Director Janie Summers at or register online at

The Automotive Distribution Network’s National Advisory Council recently toured Federal-Mogul Motorparts’ Training Center as part of its recent annual meeting in St. Louis. The group’s top service dealers and auto store owners make up the council, serving as a sounding board in discussions with Network headquarters regarding current and future marketing programs. During those meetings, the council typically tours the nearby factory or training facilities of one of the Network’s vendor partners to gain insight into their products and manufacturing processes.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.