Vic Dirkes is now Director of Sales – West in the U.S.Members of the Collision Market Department of American Honda Motor Co. receive spot welding and MIG welding training at Pro Spot in Carlsbad.   Members of the Collision Market Department of American Honda Motor Co. The 2019 APA board of directors includes two California members, Jim Holmquist (pictured) and Randall Swedlove. Steve Hedke, of the Los Angeles area, is representing America’s Car Museum (ACM) in the 2019 Great Race from Riverside, Calif., to Tacoma. Scott Brown (left) and Gene Morrill, owner of Certified Automotive, discuss various digital tools for communicating with customers, including sending photos to customers by email. (Photo by Joseph Appler)

Southern California People & Places - May 2019

Mevotech has appointed Vic Dirkes to the position of director of Sales – West in the U.S., responsible for identifying and targeting accounts, growing long-term relationships and Mevotech’s market share. Dirkes will report to Don Keeling, national director for traditional sales. Dirkes will be actively involved in regional account relationships in Arizona, Alaska, California, Colorado, Hawaii, Idaho, Montana, New Mexico, Oregon, Utah and Washington.

Pro Spot in Carlsbad hosted members of the Collision Market Department of American Honda Motor Co., April 8, for some hands-on welding training in Pro Spot’s Training Center and first-hand experience in spot welding and MIG welding with Pro Spot’s latest products. “Welding is such a large component of proper vehicle repair and a skill that technicians need to develop and maintain,” said Rossana Alvarez, American Honda’s assistant national manager for Collision Parts Marketing. Ashley Olsson, Pro Spot’s director of communication, added, “This visit gave our team first-hand experience and knowledge they can use as they manage their zones. This industry grows when we take the time to learn from each other. Today was another example of not only learning how to weld, but also a group of people working together to ask questions, seek answers, and brainstorm ideas to improve the industry from all of our perspectives.”

Automotive Parts Associates (APA) elected the 2019 board of directors at the 38th Annual Shareholders and Suppliers Conference, March 20-22, at the Renaissance Dallas Hotel, in Dallas. Three of the board members are from California, including chairman – Jim Holmquist, H&H Wholesale Parts of Arleta; board member – Randall Swedlove, Morris Automotive Supply of Fontana; and board member – Joseph Koudsi, IMS Auto Parts of North Hollywood.

The 2,300-mile 2019 Great Race starts in Riverside, June 22, and will conclude at LeMay-America’s Car Museum (ACM) in Tacoma, June 30. The Hemmings Motor News Great Race, presented by Hagerty, is a time, speed, and distance rally for vintage vehicles from 1909 to the early 1970s. The total purse for 2019 is $150,000 with $50,000 being presented to the Grand Champion vehicle. Run since 1983, the Great Race changes routes each year throughout North America, often running from coast to coast. For race details, visit

ASCCA Foothill Chapter 5 hosted a five-hour class, “Digital Tools for Auto Pros,” by Scott Brown, ASE-Certified Master technician, SAE member, NASTF director, and president of Diagnostic Network (, at the Courtyard by Marriott, in Monrovia in March. Darren Gilbert, of Gilbert Motor Service said, “Sharing photos, videos and printed diagnostic results is what customers are coming to expect. A modern car is the most technology advance piece of technology a person owns. Explaining that technology to a client when it fails can be difficult. We worked on communicating that from the tech, to the service writer, and to the customer. Educated clients always make the best clients.”


Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.