Assured Performance Appoints Chris Nichols Vice President of Sales and Strategic Initiatives

January 3, 2019 Laguna Hills, CA – Assured Performance is proud to announce the appointment of Mr. Chris Nichols as Vice President of Sales and Strategic Initiatives.  Chris will assume responsibility for all sales activities, new product and service line introduction, and strategic growth initiatives.
Chris has been in the collision and automotive coatings space for over 25 years and most recently held roles at FinishMaster as Business Director and previously at NAPA Auto Parts where he was National Director for Paint, Body & Equipment. Chris will be applying his extensive knowledge and experience to help drive sales to key accounts and other major initiatives planned for the future.
"I am thrilled to join the Assured Performance team and look forward to this opportunity to apply my knowledge and experience to build on the outstanding foundation Assured Performance has established,” stated Chris Nichols.  “We have a vast array of tools to now offer the collision industry.  It is exciting to drive these game-changing initiatives into the industry and empower our partners and Network shops in 2019 and beyond,” Nichols added.
“Chris is a great addition to our team and is joining at a major period of growth for Assured Performance.  Chris adds a critical skill set and extensive knowledge with a proven track record,” said Scott Biggs, CEO of Assured Performance. “He is a great spirit, team player, and fun to work with which is always a tremendous benefit.”
Chris Nichols resides in the greater Atlanta, GA area and will operate nationally from that base.
About Assured Performance:
Assured Performance Network is composed of three organizations:  A non-profit Consumer Advocacy Organization, a legal Co-Op, and a management company. Combined, they operate as a third-party administrator for Consumer Awareness, Body Shop Certification, Network Management, and Rebate Reward Programs for several of the largest auto makers, manufacturers, and suppliers. Assured Performance Network is the largest most advanced repair capable network of certified collision repair centers with nearly 3,000 participating shops.    

For more information, contact Assured Performance:  949-221-0010

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