JMPR, a division of IMRE, named agency of record for legendary performance brand, Edelbrock
Los Angeles, CA (March 4, 2019) – jmpr, a division of imre announced today that it has been named agency of record for Edelbrock, LLC, one of the world’s most iconic and innovative designers, manufacturers and distributors of aftermarket performance parts.
jmpr, a division of imre, will support Edelbrock by enhancing awareness for the brand’s product offerings in the late-model and classic muscle car, hot rod, off-road and JDM sectors among others, while assisting the company with upcoming product launches and sponsorship announcements. The agency was selected by Edelbrock due to its 40+ years of experience in the automotive aftermarket, business and lifestyle sectors.
“Edelbrock is rapidly moving forward as we expand our product lines to state-of-the-art performance upgrades for early and late model cars and trucks,” said Don Barry, President and CEO of Edelbrock. We look forward to jmpr telling the world about our new Pro-Flo 4 EFI kits, AVS2 Series Carburetors, E-Force Supercharger Systems and Edelbrock Diesel Cylinder Heads.”
Started in 1938 by Vic Edelbrock Sr., Torrance-based Edelbrock operates five world-class manufacturing facilities in the United States, which are responsible for producing over 8,000 SKUs and employing more than 650 dedicated team members. Product offerings include the company’s popular E-Force Superchargers, Pro-Flo 4 Electronic Fuel Injection, AVS2 and Performer Series Carburetors and Intake Manifolds, among a number of other performance parts.
For more information on Edelbrock, please visit www.edelbrock.com or follow Edelbrock on Instagram,Facebook,Twitter and LinkedIn.
About jmpr, a division of imre
Acquired by imre in 2018, jmpr has been heavily involved in the automotive, lifestyle and aftermarket industries for more than 40 years. The agency currently works with clients such as INFINITI, Airstream, Galpin Motors, Meguiar's, Recaro, American Flat Track and Bugatti. This adds to imre's roster of clients including PepsiCo, Dickies, AstraZeneca, T. Rowe Price, Under Armour, STIHL, Zoetis; among many more. The agency has offices in Baltimore, Los Angeles and New York City.
Founded in 1938, Torrance-based Edelbrock, LLC is recognized as one of the nation’s premier designers, manufacturers and distributor of performance replacement parts for the automotive aftermarket. Edelbrock produces their core products in the United States of America using state-of-the-art equipment in their world class manufacturing facilities. Edelbrock, LLC encompasses five locations in Southern California and one location in North Carolina totaling more than 500,000 square feet. For more info, please visit: www.edelbrock.com.