Promotions

Lumileds has announced the Philips Lighting Specialist Program to help shops promote upgrade headlights. The program offers spiffs for shops and WDs as well as mail-in rebates for customers.
Farmington Hills, MI, November 12, 2018 – Lumileds, a leading lighting solutions company for the automotive industry, has just introduced the Philips Lighting Specialist Program, designed to help shops bring better nighttime vision to their customers. The Philips Lighting Specialist Program...
STAUNTON, Virginia – Nov. 9, 2018 – In celebration of the Federated Auto Parts No. 52 car winning last year’s ARCA season championship, Federated will give away limited-edition replica diecasts of the victorious car on Facebook. Driving the Federated No. 52 car, driver Austin Theriault and team...
L-R: Jeff Schwartz, Charles Ruder and David Overbeeke, president and CEO, Brake Parts Inc
MCHENRY, Ill. – Nov. 6, 2018 – Charles Ruder of Brake & Equipment Warehouse in Minneapolis, Minnesota hit the jackpot as the lucky winner of the Raybestos® 1953 Chevrolet® pickup truck, the company announced during a special booth reception at the Automotive Aftermarket Products Expo (AAPEX) in...
New campaign theme spotlights quality and dependability of DENSO parts
LONG BEACH, Calif. – DENSO Products and Services Americas, Inc., an affiliate of leading global automotive supplier DENSO Corp., is launching its new digital, print and social media advertising campaign – “With DENSO, You’re Ready” – at the 2018 Automotive Aftermarket Parts Expo (AAPEX) in Las...
The 2017 Glasurit Best Paint Award winner was a 1940 Ford Convertible, owned by Debbie Walls, built by Jonathan Goolsby, owner of Goolsby Customs with an exclusive Glasurit 55 Line color, “Glasurit Cabernet, Goolsby Edition”. Standing from left are Dan Bihlmeyer, North American marketing director, Jonathan Gooslby, Chip Foose.
Southfield, Mich.—BASF is accepting submissions for the fourth annual Glasurit Best Paint Award. Submitted photos must be of a Glasurit-painted vehicle, and the vehicle must meet the following criteria: • Be on display at the upcoming 2018 SEMA Show • Utilize Glasurit 22, 55 or 90 Line products,...
Farmington Hills, Mich., September 17, 2018 – MAHLE Aftermarket and the team at Petty’s Garage in Level Cross, NC have launched a new series of online videos highlighting the build of a 1968 resto-mod Chevy Camaro. The custom-built, one-of-a-kind Camaro will serve as the grand prize in the 2018...
BASF is accepting submissions for the fourth annual Glasurit Best Paint Award. Submitted photos must be of a Glasurit-painted vehicle, and the vehicle must meet the following criteria: ·        Be on display at the upcoming 2018 SEMA Show·        Utilize Glasurit 22, 55 or 90 Line products,...
Participating Consumers Can Get Up to $80 Back on Qualifying Purchases
Monroe, MI, September 4, 2018 – Consumers in need of new ride control products can take advantage of big savings this fall with the return of the popular Monroe® Shocktober® 2 promotion, running Sept. 1-30, 2018, at participating parts and automotive service shops. During the program, consumers can...
San Antonio, TX – Auto Value and Bumper to Bumper will be making dreams come true this fall with the Orlando Experience sweepstakes!  Thirty technicians will each win a grand prize trip package for their family to Orlando, Florida to create magical memories on a vacation of a lifetime! During the...
CYPRESS, CA – Toyo Tire U.S.A. Corp. (Toyo Tires®) has launched the first Toyo Tires® SEMA Top Build contest with $10,000 in cash prizes up for grabs.  Eligible vehicles must be on display at the 2018 SEMA Show in Las Vegas, Nevada and equipped with Toyo Tires.  Two prizes will be awarded, a Best...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.