New campaign theme spotlights quality and dependability of DENSO parts

DENSO Launches ‘With DENSO, You’re Ready’ Ad Campaign at AAPEX 2018

LONG BEACH, Calif. – DENSO Products and Services Americas, Inc., an affiliate of leading global automotive supplier DENSO Corp., is launching its new digital, print and social media advertising campaign – “With DENSO, You’re Ready” – at the 2018 Automotive Aftermarket Parts Expo (AAPEX) in Las Vegas. Using the slogan, “Trust the parts in your car,” the ads emphasize the OE quality and reliability of DENSO auto parts that drivers count on when facing bad weather, poor roads and other unexpected hazards.
 
“Motorists can’t control driving conditions, but they can control the quality of the parts they put in their vehicles,” said Joseph Mejaly, senior vice president of Operations, Sales and Marketing at DENSO Products and Services Americas. “By choosing DENSO, they’re traveling with a trusted partner whose products are built for them to get where they’re going with confidence.”
 
The “With DENSO, You’re Ready” ads drive home the message that motorists and their passengers are backed by the full strength and expertise of a $48 billion company when they are riding on DENSO auto parts. Some highlight the unpredictability of the weather. Others speak to the inherent risks of driving, whether on streets, highways or off-road.
 
One ad features NHRA professional racers Angie and Matt Smith, who depend on DENSO spark plugs to soar to speeds of nearly 200 mph in a matter of seconds on the Pro Stock Motorcycle track. DENSO is Angie Smith’s lead sponsor and an associate sponsor of Matt Smith, her teammate and husband. During AAPEX, the couple is supporting DENSO with personal appearances at the company’s booth, #2226, in the main hall.
 
For more information on DENSO’s full line of aftermarket automotive parts, visit the DENSO booth near the entrance inside the main hall. Information about DENSO products and services is also available at www.densoautoparts.com.
 
About DENSO Products and Services Americas, Inc.
DENSO Products and Services Americas, Inc. is an automotive components sales, remanufacturing and distribution company that employs 550 people in Long Beach, San Jose and Murrieta, Calif., and Plano, Texas. The company’s product line includes heavy-duty and automotive
alternators, starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps, fuel injectors and wiper blades. DENSO Products and Services Americas supplies parts for original equipment service dealers, independent aftermarket service centers and retailers. In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air conditioning units and industrial robots. For more information, go to www.densoautoparts.com.
 
About DENSO Corporation
DENSO Corp., headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics, information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 220 subsidiaries and affiliates in 35 countries and regions (including Japan) and employs more than 170,000 people. Consolidated global sales for the fiscal year ending March 31, 2018, totaled US$48.1 billion. Last fiscal year, DENSO spent 8.8 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.globaldenso.com or visit our media website at http://www.globaldenso.com/en/newsreleases/media-center/.
 
About DENSO in North America
In North America, DENSO employs more than 22,000 people at 30 consolidated companies and affiliates. Of these, 25 are manufacturing facilities located in the United States, Canada and Mexico. In the United States alone, DENSO employs more than 14,000 people in California, Michigan, North Carolina, South Carolina, Tennessee, Kentucky, Georgia, Iowa, Ohio, Pennsylvania, Texas and Arkansas. DENSO’s North American consolidated sales totaled US$10.9 billion for the fiscal year ending March 31, 2018. For more information, go to www.densocorp-na.com.
 
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