L-R: Jeff Schwartz, Charles Ruder and David Overbeeke, president and CEO, Brake Parts Inc

Raybestos Names 1953 Chevy Pickup Sweepstakes Grand Prize Winner

MCHENRY, Ill. – Nov. 6, 2018Charles Ruder of Brake & Equipment Warehouse in Minneapolis, Minnesota hit the jackpot as the lucky winner of the Raybestos® 1953 Chevrolet® pickup truck, the company announced during a special booth reception at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nevada. 

As part of his grand prize, Ruder received a trip to Las Vegas to attend AAPEX. Renowned builder Jeff Schwartz, who directed the Raybestos Chevy pickup restoration project at his shop, Schwartz Performance in Woodstock, Illinois, was on hand to congratulate Ruder on winning the decked-out classic truck.

“We congratulate Charlie as the grand prize winner of the 1953 Chevrolet pickup truck and thank him for distributing the best in brakes,” said Kristin Grons, marketing manager for Brake Parts Inc. “Jeff and the talented team at Schwartz Performance took more than a year and over 3,000 hours to create this masterpiece. The Raybestos builds are just one of the exciting marketing programs that we conduct to highlight the quality, history and innovation of the Raybestos brand.”

Painted in metallic red, the fully restored and updated 1953 Chevy pickup features an off-the-shelf performance disc brake upgrade package using Raybestos components and Raybestos Truck & Medium Duty specialty disc brake pads. In addition to driving the build, Schwartz Performance installed its famous bolt-in “G-Machine” chassis. To see photos and video of the build progress from start to finish, visit www.RaybestosBuild.com.

Over 20 industry-leading premier suppliers partnered with Raybestos and Schwartz Performance to help restore and modify the pickup while maintaining its historical integrity, including: American Autowire, American Powertrain, BeCool, BF Goodrich, Crunch, Dakota Digital, Dirty Dingo, Dynacorn International, Flaming River, Forgeline, Hushmat, Maval, Mechanix Wear, Moser, Remy, Optima Batteries, PPG, Ridetech, Rock Valley Auto Parts, SeatbeltPlanet.com, TechAFX, TMI Products and Vintage Air.

“We know Charlie appreciates all of the leading suppliers that partnered with Raybestos and Schwartz Performance as much as we do,” continued Grons. “I bet he can’t wait to show off this upgraded American classic as he cruises around town.”

 

About Raybestos Brakes

Raybestos® has been known as the best in brakes for over 100 years. With a demonstrated commitment to research, development and testing, Raybestos is widely recognized for quality brake components, including friction, rotors, drums, calipers and hydraulic products. The brand was the first to introduce Enhanced Hybrid Technology (EHT®) with its Element3® brake pads, delivering the best attributes of ceramic and semi-metallic for optimal performance, improved pad wear and durability, and increased stopping power during aggressive braking. Raybestos is the flagship brand of Brake Parts Inc, a global supplier to major auto parts organizations. To learn more, visit www.raybestos.com.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.