Regional Coverage

Advance Auto Parts announced that Rawlins Auto Parts in Rawlins, Wyo., owned by Jeff McGuire, was among the 2018 Top Performing Independent Partner Award Winners. Winners, selected from more than 1,200 independently owned Carquest stores throughout the U.S., were chosen based on a variety of...
PurePower Technologies exhibits at HDAW 2019 and introduces its expanded turbo and injector lineup to the aftermarket.
The Aftermarket Auto Parts Alliance has promoted John Carlson “JC” Washbish to vice president of Marketing. Washbish will continue to lead the marketing efforts for the Alliance including promotions, branding, communications and events. He was previously the director of marketing having joined the...
From left: Technician Stephen Anderson, Technician Steve Cooley, Owner Lee Wilson, and Technician Tron Klingensmith. Lee’s Auto Repair recently moved into a brand new 6,025-square-foot facility featuring Challenger lifts, a Hunter Alignment and Balancer, and Factory scan tools.
Independence, Mo.—Lee Wilson’s career as a dealership technician came to an end after moving back to Missouri from Texas, 23 years ago.  “I was tired of seeing people being taken to the cleaners at the dealerships. One day, after I moved back, something told me to go for a drive. While I was out, I...
Jack Brito says community involvement is good marketing and a “way to give back to those who have supported us for so many years.”
Canby, Ore.—Jack Brito points to a number of factors that have helped his business, Hot Rod Dreamworks Collision Repair, grow to 12 employees in recent years: customer care, online reviews, the addition of three insurance direct repair programs, and perhaps most of all, community involvement. For...
The 2019 MPMC Media Trade Conference featured 100 leading manufacturers of motorsports parts and accessories.
Santa Ana, Calif.—The 2019 Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference in January at the Embassy Suites, in Santa Ana, Calif., was an unqualified success, according to those in attendance. The conference featured prescheduled 30-minute private meetings between editorial...
Longtime Northtown Auto Clinic employees Bret Crawford and Erin Hall are now in their second year of ownership.
North Kansas City, Mo.—Before Northtown Auto Clinic founder Ed Schaeffer lost his battle with cancer in May 2017, he left a solid foundation for Service Manager Bret Crawford and Office Manager Erin Hall. Now in their second year of ownership, the duo have added some of their own ideas. “We’re...
Mike and Misty Grosse say re-branding the shop has helped it become more contemporary and stand out from the competition.
Downey, Calif.—The term, “re-branding,” is a familiar one. A marketing strategy where a new name, logo, symbol, term, or a combination thereof is created for an established brand with the intention of repositioning itself in the market or developing a new, differentiated identity in the minds of...
Today I want to talk to you about success and the inherent frustration you’ll unfailingly encounter as you drive to achieve your dreams. You know that frustrated feeling I’m talking about — the one that comes from things taking you longer and requiring far more effort than you counted on to realize...
Owners of Gator Automotive, Karen Greenberg (pictured) and her husband, George Williams, opened their current location after evolving the business into a full-service repair facility.
Carbondale, Ill.—Karen Greenberg and her husband, George Williams, owners of Gator Automotive have brought their repair shop a long way since their modest beginnings pumping gas. At first, working on cars and selling tires was a way to supplement gas sales, but they soon realized that it would have...
The keynote speaker was Larry Linne, the local Colorado author who wrote the bestselling book, “Make the Noise Go Away.”  (Photo by Rob Merwin)
Denver—ASA-CO hosted its annual Summit, Jan. 25-26, at Lincoln Tech, featuring a lineup of new speakers, topics, and prize giveaways to support the ASA-CO Scholarship Opportunity fund. It also featured its first owners and managers’ leadership conference at Top Golf in Centennial. More than 21...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.