ASCCA 2015 Summer Conference features expanded tech training and management tracks

Irvine, Calif.—The Automotive Service Councils of California (ASCCA) will present its 2015 Summer Conference, June 12-14, at the Irvine Marriott Hotel, featuring expanded management training sessions and technical training tracks, 2015 ASCCA president Steve Vanlandingham said.

“This year’s theme is ‘Re-Invent Your Team,’ and the management track has a strong lineup of speakers with a focus on effective teamwork and communication, better social media skills, employee retention, increased sales, team productivity and day-to-day management,” Rachel Hickerson, event coordinator, said. Among those management tracks will be “Telematics Discussion,” provided by GM.

“What this means is getting everyone at the shop on the right path for success,” Vanlandingham said. “And we have classes geared toward owners, service writers, and technicians to help achieve that, including new technology such as paperless repair orders with iPads.”

Speakers include Kevin McCartney (NAPA), Phil Pournier (Phil’s Auto Clinic) Maylan Newton and Bill Haas (ESi), Mike Giblin (Kukui), and Cory King, employment law attorney, he said.

Technical tracks include “The New 300,000 Mile Service Strategy,” by Kevin McCartney, a Spanish-language session titled “Troubleshooting Vehicle Electronics” given by Phil Fournier, and “Gasoline Direct Injection: Practical Diagnostic Techniques” Adam Robertson, CARQUEST.

Sunday morning, Cory King will conduct a management session, “HR Resources for the Small Business Owner.”

The conference also includes an awards banquet, meals, a silent auction, entertainment, an expanded vendor area with 40 vendors, and a chance to win a complete PicoScope 4425 advanced diagnostic system, donated by AESwave.com.

“Attendees will also have many opportunities during the weekend to reconnect with colleagues and friends, and make new vendor contacts,” Vanlandingham said.

As a special 75th anniversary incentive, the annual membership dues will be reduced to $75 for the year instead of $350 (plus a $55 fee for signs and paperwork) for the first 25 members who renew their membership.

“Several chapters are offering additional membership incentives,” Vanlandingham said. “My chapter, No. 24 in San Diego, is offering an additional $75 off for first 25 members.” 

 Debbie Wright, owner of Motec Auto Care, said, “Kukui sponsored my attendance. It was a new experience. The seminars had current information and gave us usable tools,” she said. “Meeting and socializing with other shop owners was a great experience. I learned a lot and met quality people.”

“The 2014 Conference was awesome," said ASCCA member Javier Cerecer, owner of Performance Automotive. “The content was great, the speakers were amazing, and everyone learned a lot. Thank you all for giving me and my technicians a weekend we will never forget.”

To register, go to www.asccasummerconference.com/register.

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