Prestone Announces Partnership With The Petersen Automotive Museum
Los Angeles, CA. (October 3, 2017) – Prestone Products Corporation, the leader in underhood chemicals, and the Petersen Automotive Museum announced today a partnership that elevates the 90-year-old Prestone brand as an American and automotive cultural icon. One of the world’s greatest automotive museums will play host to multiple Prestone events throughout the year.
In conjunction with Prestone’s 90th anniversary, the museum launched a unique exhibit on “The History of the Radiator,” which opened October 1, 2017. The exhibit features memorabilia from Prestone’s rich historical archives showcasing the history of liquid cooled automobiles as well as how radiators have influenced vehicle design and the history of the service station. Prestone’s leadership in quality antifreeze products are shown within the display, located on the History Floor of the museum.
“This partnership is a great fit as we commemorate nearly a century of providing products that lead the industry with innovative technologies to keep vehicles in optimal condition,” said Steven Clancy, President of Prestone Products Corporation. “We saw great value in partnering with The Petersen Automotive Museum as our passions for automobiles align. We look forward to sharing the evolution of Prestone’s products for people to learn about and enjoy.”
The Petersen Automotive Museum will also play an essential role in Prestone’s upcoming 90th Anniversary Car Rally, a unique event in which participants can show off their distinctive vehicles. The rally will kick off at the Petersen with a celebratory cruise-in on Tuesday, November 28, 2017. Guests will have the opportunity to view a variety of different custom and exotic cars, including the Petersen’s contribution to the rally; the 1971 De Tomaso Pantera that Elvis Presley shot while in one of his infamous tantrums. The rally will conclude at the Los Angeles Auto Show where a selection of the vehicles will remain on display from November 26th to December 10th.
Prestone – Headquartered in Lake Forest, IL, Prestone is the number one branded consumer choice for antifreeze/coolant, brake fluid, and power steering fluid in North America. Prestone manufactures and markets antifreeze/coolant, brake and power steering fluid, windshield washer fluid and other leading vehicle maintenance products. Prestone antifreeze/coolant has protected vehicle cooling systems since 1927. You can find more at www.prestone.com