Southern California People & Places - May 2016
Nearly 400 vehicles covered the lush hillsides surrounding historic Benedict Castle in Riverside for the Third Annual Benedict Castle Concours. The eclectic mix included hot rods, restored classics, muscle cars, exotics, and even a Batmobile, brought out by the Barris family in memory of the late George Barris. The benefit car show is for Teen Challenge, one of the the most successful programs in the nation for getting men, women, and teens off drugs and alcohol. The goal this year was to raise $250,000, which was exceeded, and every dime goes directly to the charity.
Allan Paine, president and co-founder of PM Holdings in San Diego, makers of innovative automotive tools, has been named to the California YMCA Youth and Government board of directors. “My goal is to bring a fresh perspective in leadership from the world of entrepreneurship and small business,” Paine said. “I want to initiate programs that educate kids on how government interfaces with the private sector, as well as to get them excited about innovation and technology.”
MIT Automobile, in Azusa, makers of heavy-duty vehicle lifts, welcomes Aiyana Veiga as Maxima’s marketing manager and sales assistant, responsible for digital and print marketing, brand development, public relations, social media, and advertising. “We are excited to have Aiyana join our team,” Vice President Sam Fielden said. “She is knowledgeable in creating branding strategies and is a digital marketing expert. We look forward to her expertise increasing our social media presence.”
AutoVitals has announced its new Partner Workshops, which will take place the last Saturday of every month, beginning April 30, at the AutoVitals headquarters in Santa Barbara. Partner Workshops will allow shop owners, technicians, and service advisors to share industry experience with one another and get hands-on experience with AutoVitals’ digital shop programs. More information can be found at www.autovitals.com/Workshop.
Mitchell 1, in Poway, announced that Barry Stearns of Stearns Auto Repair in Ewing, Neb., is the winner of the Mitchell 1 Shift Into High Gear Facebook sweepstakes grand prize: an all-expense paid trip to attend Mitchell 1’s shop management training workshop in San Diego, May 12-14. “Thanks to everyone who entered the sweepstakes,” Nick DiVerde, senior marketing director for Mitchell 1, said. “We are very pleased with the response that we received and we congratulate Barry Stearns as the lucky grand prize winner and look forward to seeing him at our shop management workshop.”
Fix Auto, in San Diego, will hold its 14th Annual National Conference, themed “Believe. Achieve. Succeed.,” Sept. 18-21, at the Hard Rock Hotel San Diego. The invitation-only conference brings together Fix Auto’s members, franchise partners, insurers, suppliers, OEMs, and a lineup of industry leaders. “Each year, the Fix Auto Conference features rich content and puts on display our culture of community and camaraderie shared among highly driven professionals,” Fix Auto President and COO Paul Gange said. For more information, or to request an invitation, contact Jonathan Herrera at firstname.lastname@example.org.
Yokohama Tire Corp. (YTC), in Santa Ana, and the Los Angeles Angels are teammates again in 2016, marking the seventh consecutive season in which YTC is a sponsor of the team. “Our longstanding marketing partnership with the Angels and their fans has been great,” Alan Holtschneider, YTC director of marketing, said. “We can’t wait to see what perennial MVP candidate Mike Trout and the team do this year in the American League West division.”
Elite, in Rancho Santa Fe, announced that Russ Bock has joined the company as its newest business development coach, utilizing his 45 years of industry experience to provide one-on-one business-building guidance to shop owners throughout the U.S. “I couldn’t be more excited to be able to work with someone like Russ, who not only had remarkable success as a shop owner, but is principle-centered and truly enjoys helping people,” Bob Cooper, president of Elite, said.
ASCCA 2016 Team Weekend, held March 19-20 at the Embassy Suites Sacramento, Central Pacific, and River City Ballrooms, in Sacramento, was an overwhelming success, organizers said, with representation from chapters throughout the state. The importance of posting the ASCCA Code of Ethics prominently in shops’ waiting areas was among the topics discussed. “I would like to thank all who attended Team Weekend. It was a very productive meeting and lots of people achieved lots of good work,” 2016 ASCCA president, Dennis Montalbano said. “Our board meeting was informative and we managed to get many things put in place for ASCCA. I would like to thank Gloria and her staff for an organized and productive meeting.”
Of the more than 840,000 automotive technicians working in the United States, 12 individuals have qualified for the prestigious 2016 World Class Technician Award, presented by the Auto Care Association and ASE, including two from California: John Bridgwater, owner of Bridgwater Automotive in Castro Valley, and Susan Schalk, senior data modeler at Mitchell 1 in San Diego. The associations work together to recognize professional technicians who have tested and obtained ASE certification in 22 specialty areas during the 2015 test administered by ASE.
North Fresno Collision Center, in Fresno, has earned official certification from Assured Performance for its auto body repair services, joining less than five percent of body shops in the U.S. that meet the stringent requirements for official AP certification. “This certification supports our reputation for superior customer service serving our community,” Dana Bridges, owner of North Fresno Collision Center, said. “We are your neighbors and friends, so it is important to provide our customers with the peace of mind that their vehicles are being repaired correctly by highly trained professionals who care about them.”