Southern California

Luis Morales (standing) and Troy Parker from SEMA Garage discuss education opportunities and career possibilities with a student.
Pasadena, Calif.— More than 120 students interested in connecting with top automotive aftermarket, engineering, design, machine shop, and welding technology companies got their chance recently at an annual open house and career expo. Pasadena City College’s Engineering & Technology Division and...
Pat Brosnan, FMP regional sales manager, explains the history of the company, its products and programs to the ASCCA group.
Fullerton, Calif.—Factory Motor Parts (FMP) hosted ASCCA Chapter 48’s June shop night at its Western region distribution center with a large number of members and guests attending, including Rocky Khamenian, Chapter 48 member and ASCCA state president, and Chapter 5 members. The event featured...
From left are Diane and John Villa with Assemblyman Jordan Cunningham (R-35) of the 35th Assembly District on the floor of the State Assembly.
Assemblyman Jordan Cunningham (R-35) has named ASCCA Treasurer John Villa, of Villa Automotive, as the 35th Assembly District’s Small Business of the Year. “Every year, the California Small Business Association hosts California Small Business Day, an event that brings 120 small businesses from...
From left: The front office staff includes Edgar Portillo, service writer, Adrian Vartanian, owner, Robert Sanchez, shop manager, Carol Fregoso, bookkeeper, and Salina Linares and Christina Salas, service writers.
Upland, Calif.—Adrian Vartanian’s AV Automotive experienced exponential growth when it changed its business model from general repair to fleet and commercial, including complete diesel service in 2009.  “We did some fleet work from the beginning in 2006, but I saw far greater potential for growth...
From left: The new team, including Mariano Jimenez, general manager, Memo Rojas junior estimator, and Erica Comingore, office manager, and CEO Noel Lopez, treat every customer as family.
Rancho Cucamonga, Calif.—After opening his shop in 2010, Noel Lopez’s business took a down turn. So, a couple of years ago, instead of closing Proline Auto Collision, he reduced its size to cut expenses and went to work for another shop to cover payroll. As business slowly started to pick up again...
From left: The staff at Inland Auto & Truck includes Jesus Serrano, owner, William Calhoun, technician and UTI graduate, and Lance Barnett WyoTech graduate and service advisor trainee.
Norco, Calif.—In the time since Parts & People first featured Murrieta Diesel & Auto in 2009, Jesus Serrano has been busy — moving his business twice to accommodate growth and renaming it Inland Auto & Truck, located in Corona. “My mission has always been to keep our customers’ vehicles...
From left: The staff at Inland Auto & Truck includes Jesus Serrano, owner, William Calhoun, technician and UTI graduate, and Lance Barnett WyoTech graduate and service advisor trainee.
Norco, Calif.—In the time since Parts & People first featured Murrieta Diesel & Auto in 2009, Jesus Serrano has been busy — moving his business twice to accommodate growth and renaming it Inland Auto & Truck, located in Corona. “My mission has always been to keep our customers’ vehicles...
SACRAMENTO – The Automotive Service Councils of California is proud to announce that Assemblyman Jordan Cunningham (R-35) has named ASCCA Treasurer John Villa, of Villa Automotive, the 35th Assembly District’s Small Business of the Year. Every year, the California Small Business Association hosts...
From left: Certified Service Center Owners Andy Massoll, Farmington Garage, Auto Wares customer; John Gustafson, Gustafson Brothers, Warren Distributing customer; and Kameron Butcher, Lynn Wood Service Centers, ASAP customer, take part in a panel discussion.
California’s public utilities commission has approved $738 million in spending by the state’s public utilities to coax more consumers to use electric vehicles. The money will be used to fund programs to build publicly accessible fast-charge facilities, expand charging networks for trucks and buses...
From left: The staff at family-owned Tokyo Automotive repair includes Tatsu Tsuchida, vice president of operations, Jasper Taunt, service writer, Aki Tsuchida, president and co-founder, Kimi Tsuchida, Tatsu’s mother and bookkeeper, and Arturo Dieguez, technician.
Placentia, Calif.— Akio “Aki” Tsuchida, president and co-founder of Tokyo Automotive Repair, with locations in Buena Park and Placentia, is the epitome of the American Dream, said his son. “Dad’s been working on Toyotas since high school where he attended Jidosha Seibikunrensha (which literally...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.