Southern California

From left: Family-owned Morrison Tire & Service is operated by three generations of Morrisons, including Kevin Morrison, service manager , Joe Sproha, general manager, Paul Morrison, CFO, Gary Morrison, president, Dyllan Franks, service advisor, and cousin, Jim Ludloff, store manager.
Garden Grove, Calif.—After years of averaging 5 percent growth, business suddenly took off for Joe Sproha in 2017. “If you had told me five years ago that we’d see 12 percent growth in one year I wouldn’t have believed it,” said Sproha, who is general manager Morrison Tire & Service in Garden...
From Left: The four-generation family-owned business includes Eric Gates, Darrell Gates, Bernie and Laurie Gates, Amy Becker, and Nichole Fehr, who treat every customer like family.
Mission Viejo, Calif.—Prestige Auto Collision is the certified repair facility for a number of area dealerships, including Mercedes-Benz of Laguna Niguel and Rancho Santa Margarita Honda, said General Manager Darrell Gates, son of founder, Bernie Gates. But it didn’t happen overnight. “To qualify...
SAN PEDRO, Calif. (September 14, 2018) – The California Air Resources Board (CARB) has preliminarily awarded $41 million to the Port of Los Angeles (POLA) for the Zero-Emission and Near Zero-Emission Freight Facilities (ZANZEFF) project. The total project cost for this initial phase is $82,568,872...
Students, register for this FREE event and receive a complimentary lunch! Dozens of employers attending from various industries want to speak with you! Don't be surprised to find an interesting job in a field you didn't expect. Be prepared to interview with your potential employer: dress...
Coralville, Iowa. – Fuse5 Automotive Software (FAS), a US based provider of Business Management Solutions for the Automotive Aftermarket, is proud to announce that it has partnered with the California Automotive Wholesaler’s Association (CAWA). “CAWA, in a strategic move for the future, is pursuing...
Chapter 5 president Darren Gilbert thanked Bolt On Technology for hosting the event.
Pasadena, Calif.— A “blow the motor” contest that involved two beater cars seeing how long it took to blow their motors running with no oil in them was one of the highlights of ASCCA Foothill Chapter 5’s annual shop night and vendor fair, held at Tim Chakarian’s Bimmer PhD Motorsports shop. (A...
Tire’s Warehouse has opened a 122,000-square-foot distribution center in Fresno.
Tire’s Warehouse Inc. (TWI) opened a new 122,000-square-foot distribution center in Fresno in early July, bridging the gap between TWI’s Southern and Northern California branches. It is the company’s eighth warehouse and brings its total distribution center square footage to more than 700,000. “The...
From left: The front office staff, Patrick Howard, owner, Barbara Hunt, office manager, and Rob Soto, sales manager, give every car a full 39-point inspection.
Brea, Calif.—Before Patrick Howard took over the reins of Star Auto Service in February,the full-service shop, which opened in 1987, had always been price-focused instead of value-focused.   That quickly changed. “I immediately changed the business model from being car count-oriented to focusing on...
From left: The counter sales professionals including owner Maurice Rozo, Eric Morales and Dan Ricketts, say doing the job the right way is the main key to having repeat customers.
Burbank, Calif.—Off Road Unlimited (ORU) is on track have its best year yet, said its owner, Maurice Rozo. “The light truck and four-wheel-drive market has grown steadily for the past decade, and we’ve grown as well,” he said of the light truck and 4WD manufacturer, retailer, and installer, which...
SACRAMENTO, CA – The California green vehicle market continues to experience growth throughout the state, especially with increasing electric vehicles sales which now make up 3.1 percent of total new vehicle sales year to date, an increase from 2.4 percent this time last year. However, according to...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.