Southern California

The ASE-certified office team at Morris Automotive, including (from l.), Sal Saucedo, manager; Dave Morris, owner; and Roderick Prasad, manager, educates customers on the cost and value of diagnostics, including referring them to videos on the shop’s website.
Santa Monica, Calif.—Dave Morris, owner of Morris Automotive, which he opened in 1987, said his business has grown close to 15 percent in the past two years, thanks in part to a considerable increase in diagnostic work. “We have positioned ourselves as a dealer-alternative shop and we are an AAA...
From l., Collision and refinishing instructors Sonny Loera, Jerry Sievers and Mark Williams in front of the partially restored 1940 Ford Coupe in the restoration shop. On the right is their 1926 Buick.
San Bernardino, Calif.— Tucked securely inside one of the workshops at San Bernardino Valley College (SBVC) sits a 1926 Buick Standard Six 20 two-door sedan. The old girl has seen better days, but her original blue and black livery still clings stubbornly to her skin, although various mechanical...
The front office staff at Clovis Auto Shop, including (from l.) Jaime Fowler, office administrator; Vincent Ceballos, service manager; Rob Porcella, owner; Chris Brewer, assistant service manager, Fernando Escalera, assistant service advisor; and Mindi Carlo, customer service specialist, believe a great customer experience begins at the front counter.
Clovis, Calif.—Rob Porcella, owner of Clovis Auto Shop, which he opened in 2003 as a one-man smog shop, has transformed it into a full-service repair center that surpassed $1 million in annual sales two years ago. Porcella, an ASE master technician with L1, L6, and L8 certification, said six years...
Eddie Patino said that unlike at a larger shop, his customers get to deal with a business owner who is familiar with their car.
Palm Desert, Calif.—Eddie Patino said he has turned competing against larger collision repair operations into an advantage for his seven-employee shop. “We tell potential customers that if you bring your car to a big body shop, you won’t even talk to someone who knows anything about the car,” said...
Jan and Jim O’Neill, (front), co-owners of Chino Autotech ; their daughter, June, customer service and IT specialist; and Joe Gerardo, service writer, say customers’ online reviews frequently mention the shop’s friendliness, customer amenities and efficiency.
Chino, Calif.—Jim O’Neill, co-owner of Chino Autotech, said he is proud of the certifications the shop has earned since he and his wife Jan opened it in 1987. “The shop is an Auto Club of SoCal (AAA) Approved Auto Repair (AAR) facility, an Auto Value Certified Service Center, an ASE Blue Shield...
Jannet Malig, Director of the Advanced Transportation Technology and Energy Center (ATTE) at Cerritos College, and Eldon Davidson, director for the Center for Customized Training at El Camino College, provided details on the free alternate fuel vehicles training.
Brea, Calif.— Chapter 48 of the Automotive Service Councils of California (ASCCA) appears to have a healthy regard for the benefits of technician training and education.  As reported in the January issue of Parts & People the chapter’s final meeting of 2015 focused on free training provided by...
Assured Performance Network has launched the Assured Performance OEM Repair Procedure Compliance app for the use of its certified shops.
Assured Performance Network, in Laguna Hills, one of North America’s largest certified collision repair network, has launched the Assured Performance OEM Repair Procedure Compliance App to document the use of OEM repair procedures for their network of Certified shops. The app automatically...
Rodney Pierini (l.), president and CEO of CAWA, shown with Aaron Lowe, senior vice president for regulatory and government affairs at the Auto Care Association.
Napa, Calif.—Members and supporters of the California Automotive Wholesalers Association (CAWA), which serves California, Nevada, and Arizona, assembled at the Meritage Resort in this wine country town in early February for a series of meetings attended by dozens of industry professionals. In...
The office staff at H&H Wholesale Parts from l., Dave Borkowski, Eddie Van Daniker, President, Jim Holmquist, Bertha Ross, and Davy Moody, say customer service is a cornerstone of the company’s philosophy.
Arleta, Calif.—H&H Wholesale Parts is a family owned wholesale parts business founded by Jerry and Saralyn Holmquist in 1986. Jerry’s son, Jim Holmquist, who joined H&H fulltime in 1990 delivering parts and working in the warehouse, is now president. “The company has grown from my mom in...
Gary Todisco, owner of GTA Auto Metal Works, says it is quality work that brings his customers back.
Santa Ana, CA--Among the many photographs decorating the tiny office at GTA Auto Metal Works in Santa Ana, one stands out. It’s a signed picture of movie star Ewan McGregor, his arm around the shoulders of Gary Todisco, owner of GTA. The image commemorates the day McGregor visited GTA to collect...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.