Southern California

The staff at Our King Auto Repair, from l., Robert Fuentes, technician; Curt Zimmermann, owner; Carlos Montiel, technician; Lyonel Settecase, shop manager; and Efrain Aguayo, technician, combine customer service skills with mechanical know-how to increase repeat customers and ARO.
Covina, Calif.—Curt Zimmermann, owner of Our King Auto Repair, said he opened the shop at the worst possible time, but thanks to a staff of qualified technicians, and his sales and marketing background, customer retention and average repair order (ARO) are both up. “We opened the shop in September...
Randy Pickering has joined Elite as its newest business development coach
Elite in Rancho Santa Fe announced that Randy Pickering has joined the company as its newest business development coach, drawing on his 39 years of experience as a shop owner to provide one-on-one guidance to shop owners throughout the U.S. “When I asked Randy to tell me about his shops, he replied...
Sacramento, Calif.—New-car dealers in California and across the country are hiring to fill a variety of jobs thanks to a resurgence in auto sales and a strengthening economy. New-car dealerships in the state of California directly employed 113,596 people and supported another 43,347 indirect and...
Research Triangle Park, N.C. – The Motor & Equipment Manufacturers Association (MEMA) will request an explicit exemption from warning requirements for all of the aftermarket replacement and service parts included in California’s proposed reforms of Proposition 65, the Safe Drinking Water and...
The Equipment & Tool Institute (ETI) held its annual Winter Tech Week in early December. The event brings together ETI member companies from around the world to hear presentations from the staff of the Asian vehicle manufacturers. The idea is for the engineers of ETI member companies to get “...
Glen Mills, PA, January 18, 2016 – Pinstriping, the art of applying very thin lines of paint to decorate a surface or create special graphics, is most commonly found on automobile and motorcycle bodies.  Axalta Coating Systems’ fifth annual Winter Panel Jam will feature outstanding pinstriping...
Members of the Petersen Automotive Museum Board of Directors cut the ribbon, at the museum’s reopening ceremony, Dec. 3.
After a 14-month total transformation that shrouded the exterior with ribbons of stainless steel and an interior packed with priceless vehicles and cutting-edge technology, the Petersen Automotive Museum, on Los Angeles’ famed Museum Row, has reopened. Displays include collector cars, racecars, art...
“We have to consider the end-user experience and compare ourselves to new dealers — in terms of their level of professionalism — who are increasingly doing more aftermarket repairs,” says Advance’s Charles Tyson.
Las Vegas—The aftermarket needs to know how it’s setting itself up as an industry for success, and how the OEs are thinking about competing against it, says Charles Tyson, executive vice president of Advance Auto Parts. “There’s a lot of change happening in our industry that we must be ready for,...
The staff at family-owned George’s Sierra Shell, from l., includes Heather Stanton, service manager; Jessica Machuca, service advisor; Doug Whiteman, owner; Cynthia Estrada, service advisor; and a team of experienced technicians, including ASE master techs and two Army veterans.
Fontana, Calif.—The City of Fontana celebrated its 100th anniversary in 2013, and George’s Sierra Shell has been a fixture on Sierra Avenue, the main drag, for 43 of those years, Doug Whiteman, second-generation owner, said. “My parents, George and Mabelle Whiteman, purchased the business in 1972...
Julie Dentler, coordinator of the North Orange County Regional Occupational Program, describes the program’s features for ASCCA Chapter 48 members.
Brea, Calif.—Automotive Service Councils of California (ASCCA) Chapter 48 members recently gathered to hear presentations on issues of mentoring and training during their final 2015 dinner meeting, Nov. 11, at the Embassy Suites in Brea. Julie Dentler, coordinator of Curriculum and Instruction at...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.