Southern California

Julie Dentler, coordinator of the North Orange County Regional Occupational Program, describes the program’s features for ASCCA Chapter 48 members.
Brea, Calif.—Automotive Service Councils of California (ASCCA) Chapter 48 members recently gathered to hear presentations on issues of mentoring and training during their final 2015 dinner meeting, Nov. 11, at the Embassy Suites in Brea. Julie Dentler, coordinator of Curriculum and Instruction at...
Siblings Don Nordgren Jr. and Tamra Rogers oversee the day-to-day operations of the 11-employee shop.
San Diego—Neither Tamra Rogers or her brother, Don Nordgren Jr., hesitate when asked what decision has most improved their business, Pacific Coast Auto Body. “The best one we ever made was in 2000, when we stopped renting and bought this property and built the building,”  Rogers said. “When we...
Anthony Frohwien, technical product specialist for Federal-Mogul Motorparts in Rancho Dominguez, Calif., brings training to the repair shop through the Garage Gurus mobile program.
SEMA attendance was reported to be more than 100,000 this year and occupied one million net square feet.
Three generations at family-owned Modesti’s Car Care Center, from r., founder John Modesti; his granddaughter, Melanie, part-time service advisor; and her father, Nick, general manager, say they are constantly trying new strategies and technologies to make the customer experience better.
Culver City, Calif.—John Modesti, president of Modesti’s Car Care Center, has been a car guy since he was 15 years old and purchased his first vehicle, a used Model A Ford stored in a garage “in boxes” for $25. “Getting it running took a while but the hands-on and hard-knocks education I got was...
Brad Diez says diversification — his shop does restoration and boat and jet-ski repair in addition to collision repair — helped his business weather the recession.
Santee, Calif.—Brad Diez said even in the depths of the recession, when he was contemplating potentially significant changes to his life and business, he held on to one constant. “I made a conscious decision early in my career to always do top-quality work, and not do lesser-quality just to get...
CAWA President and CEO Rodney Pierini provided welcoming remarks.
Las Vegas—The CAWA annual dinner meeting, held in conjunction with Industry Week in Las Vegas, raised money (amount undetermined as of press time) for CAWA’s Memorial Scholarship Fund. The event was sponsored by Motorcar Parts of America and 125 people attended The keynote speaker of the evening...
 Ira Newman, ASCCA Chapter 48 coordinator, explains plans to have a series of free training at a shop convenient to all members. (Photo by Dick DeLoach)
ASCCA Chapter 48 held a shop night, Oct. 21, at Brea Auto Body, in Brea, owned by Chapter 48 members, the Piña family, including chapter president, Denise Piña. The event attracted more than 40 chapter members and guests and included a free taco bar, and a raffle with prizes provided by Brea Auto...
The team at Wayne & Dave’s Automotive, from l., Tom Hiniker, service writer; Wayne Newman, co-owner and office manager; Shannon Bower receptionist; Chris Brewer, service manager; and Dave Gibson, co-owner and lead technician, is proud of winning Best Auto Repair in Antelope Valley for seven years.
Lancaster, Calif.—Long before Wayne Newman and Dave Gibson — who between them have 87 years of experience in general repair, diagnosis, heavy lines, fabrication, custom, and electrical repair — opened Wayne & Dave’s Automotive in 1988, they knew the value of proper management practices. “Before...
Rich Roger (standing), 3M key account manager, conducts a clinic on aluminum SOP repair process for collision shop owners and managers.
Keystone Automotive and 3M held an open house and body shop clinic at Keystone’s Ontario facility, Oct. 14, which provided attendees the opportunity to get hands-on experience. The clinic sessions, conducted by Rich Roger, Armando Mungula, and Joanna Murrieta, covered respirator fit, aluminum SOP...
A recent Experian analysis of the automotive market found that the top 10 states accounted for nearly 60 percent of all new vehicle registrations during the second quarter of 2015, led by California at 12.6 percent. The remainder of the top 10 included Texas (9.9 percent), Florida (7.9 percent),...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.